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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.

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5 Ways to Make Customers Fall in Love with Your Loyalty Program

Oracle

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Connect to customers through loyalty campaigns.

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. Sephora Beauty Insider, with 17M members making up 80% of annual sales.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. In some ways, it’s surprising how little the supermarket industry has moved on. For an industry of such powerful businesses, which have embraced technology for decades, this is a missed opportunity. Loyalty programs are essentially a value exchange.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52
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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.

Retail 78
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience. With a customer journey map, you can pinpoint areas that may need improvement or innovation to enhance the overall guest experience. Guest experience management isn’t reactive.