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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty. Which one do I hate most?

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3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

Do you want to improve your customer satisfaction and loyalty but don’t know how to? to 11.6% in fashion ). Customer Effort Score. Customer Effort Score is a metric that measures how much effort a customer had to put in to have their problems solved. Net promoter score.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

And the simple and effective tool to achieve this is the Net Promoter Score (NPS). The NPS score of your business determines how loyal your customers are and how likely they are to recommend you to others. Higher NPS scores indicate you have more customers to promote your business. But the NPS score isn’t enough.

NPS 52
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Black Friday Marketing: Here’s Why It’s Wrong To Prioritize New Customer Acquisition During the Holidays (at the expense of existing customers)

Optimove

And while, as we mentioned a few weeks ago – many marketers like to talk about how important Retention, Customer Data Platforms, and Actionable Data are – when push comes to shove, most will revert to old-fashioned, perhaps even outdated, tactics. to sending “stay up to date,” “loyalty bonuses,” and “back in stock” messages….

Marketing 111
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Unleash the power of CX metrics with feedback analytics

Thematic

doesn’t matter how many letters you throw out there or how many customer experience (CX) scores you get. In other words, if you want to be able to quantify and track what’s driving your CX scores, you need feedback analytics. The simplicity of CX metric scores mask the challenges of knowing what actions to take to improve your scores.

Metrics 117
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7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices. It’s disheartening, right? So, what’s missing?