Is NPS Just Another Question In Your Customer Feedback Survey? Oops!
Customer Guru
AUGUST 1, 2018
Written by Vivek Jaiswal | Co-founder, Customer Guru. Are you adding NPS as just another question in your customer satisfaction survey? Measuring NPS by asking the ‘Ultimate question’ is a good start, however, when an organisation sets out to implement it as a measure of customer loyalty, it should be especially wary of considering it as just another question in the feedback survey.
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