7 Steps and Tools to Avoid Brand Erosion During Organizational Transformation
InMoment XI
JUNE 1, 2018
Editor’s note: This is a chapter from the ebook, Unlock the Value of CX. You can download the entire book here. Most organizations strive to ingrain in their employees a set of organizational values–behaviors and attitudes–that are the guiding principles for all employee actions. These values are often expressed as brand promises–statements about what an organization is, what it stands for, View Article.
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