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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.”

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The Art of Selling CX

Horizon CX

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real.

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3 examples of retailers re-focusing on the in-store experience

Alida

Video killed the radio star, but e-commerce hasn’t killed bricks and mortar retail. This slight uptick is despite the growth and convenience of e-commerce. Customers enjoy coming to the store to engage with baristas but also want convenience that mobile supports, he said, and the human connection is the most important ingredient.

Retail 154
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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

There were no email or website addresses provided for support. Yet, even with her fractured hand (which she disclosed to the rep), she was instructed to contact the Regus support team herself about the issue via email, which was answered with an automated reply saying someone would satisfy her request within 48 hours. Follow List.

e-support 274
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

A strong brand reputation can be an effective gateway for supporting value proposition elements—and many are highly competitive to third-party applications. James Lanyon, EVP, Strategy & Innovation: James’ restaurant and food background includes marketing and loyalty work for Pizza Hut, Chuck E. materialplus.io

Brands 52
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Spooky Calls-To-Action For Converting Visitors

Experience Investigators by 360Connext

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e-support 197