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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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Digital Omnichannel: Most Businesses Aren’t Where They Need to Be

NICE inContact

One top demand is for true omnichannel customer service , no matter the channel. We reported in the 2018 NICE inContact Customer Experience (CX) Transformation Benchmark that 91% of consumers expect a seamless omnichannel experience. Additionally, another 43% rated themselves as only “moderate” at seamless omnichannel delivery.

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Answers to Some of Your Most Pressing CX Questions Are Just a Download Away

NICE inContact

How about the latest digital channels? Are you delivering seamless omnichannel customer experiences and creating promotors rather than detractors? One gap: Contact center leaders underrate the quality of service being delivered by their agent-assisted phone channel. And what about your company? The results?

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Are You Meeting Your Customers’ Expectations for Omnichannel Service?

NICE inContact

How do you know if you’re meeting their expectations for Omnichannel service? inContact conducted research on Omnichannel customer service experiences and results. Some other interesting findings were that 67% of customers prefer agent-assisted channels to self-service ones. appeared first on inContact Blog.

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Millennials Still Shop In Stores, But Are They in Yours?

Beyond Philosophy

To download the full report from Trendsource, please click here. A few things including these 3: An omnichannel approach. Per Deloitte’s Millennial Survey 2017 , 76% of Millennials say business has a positive impact on the world, but they also think business could do more , particularly at the multi-national level.

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What is Customer Journey Analytics?

inQuba

have reported that more than half of customer interactions happen during multi-event, multi-channel journeys 1 , and that journey-centricity is 30% more strongly correlated with your important CX metrics. Today’s customers are mobile and omni-channel and value different things, which will differ by cohort.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration.

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