Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

ROI 93

ROI Chief Customer Officer Leadership Return on Investment 93

InMoment XI

AUGUST 25, 2023

Choosing the right partner for your CX program is essential for creating a memorable customer experience and increasing customer loyalty. 73% of customers say that a good customer experience is one of the biggest deciding factors for brand loyalty. Let’s dive into what we covered on our webinar.

How To 260

How To ROI Net Promoter Score Measurement 260

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

“We are dedicated to becoming a customer-centric company.” HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. WHY is this idea of “customer-centricity” so challenging? And this makes sense.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI. is CX Annuities.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. But customer experience is a ribbon that cuts across these silos, and an effective CX program ensures that hand-offs between silos are clean and that no facet of the customer experience falls into the cracks.

Sports 295

Sports Financial ROI Leadership 295

TechSee

MAY 10, 2021

At TechSee, we have put that knowledge into practice with solutions that help our clients and their customers every day. This cutting-edge approach enables consumers to DIY for technical issues and helps contact center agents and field technicians provide remote guidance while seeing exactly what the customer sees.

Sales 109

Sales ROI Contact Center Culture 109

Customer Bliss

FEBRUARY 25, 2016

Honoring “Customers as Assets” connects volume and value to customer experience ROI and growth. Your goal as CCO is to unite the leadership team in delivering one-company customer experiences and connecting the delivery to business growth. Here are four elements to grow customer experience ROI: 1.

ROI 100

ROI Customer Experience Effort Score How To 100

Lumoa

JUNE 30, 2022

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. Lack of good data.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

West Monroe

OCTOBER 19, 2023

But by 2030, they expect digital operations to deliver tangible benefits in the form of speed and flexibility, customer satisfaction, and financial returns. But in the Manufacturing Leadership Council’s 2023 Digital Leadership Survey , one finding stood out: There is relatively little focus on the value derived from technology.

ROI 52

ROI Technology Strategy Return on Investment 52

InMoment XI

JULY 7, 2022

When customers are looking for a solution to a problem, they will often turn to a company they trust. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. Brand Perception.

Brands 492

Brands How To ROI Social Media 492

ClearAction

MAY 25, 2023

Growth via Massive Customer Experience Savings Lynn Hunsaker Customer experience savings are NOT about automation or slashing value to customers! Your enterprise goals are to continually increase value to investors, so by definition, you must continually increase value to customers. What are customer experience savings?

Customer Experience 118

Customer Experience Chief Customer Officer Leadership ROI 118

Gainsight

JANUARY 26, 2022

In the era of Customer Success 2.0, the solid force of customer-centricity ensures that no department is isolated within your company, certainly not the Customer Success team. CS adds value to all parts of your business, whether Product, Sales, or Marketing. It can make your company a truly customer-centric organization.

Sales 111

Sales Customer Success ROI Customer Centricity 111

Think Customers

DECEMBER 18, 2019

In the era of the customer, companies are adopting digital initiatives and making changes to established business models, processes, and systems to become customer-centric organizations. Since businesses are coordinating functions from sales and marketing to customer care, identifying the critical touch points is difficult.

ROI 52

ROI Leadership Financial Data 52

Vonage

MAY 8, 2017

This is particularly true in customer service; a rapidly growing business with a stagnant customer service team can become a nightmare scenario. To grow and adapt, everyone needs to understand the business inside-out, and the only way to do this is through consistent, measurable training methods and strong ongoing leadership.

Sales 159

Sales Tips Training Travel 159

Gainsight

APRIL 26, 2019

In the customer success movement, we’re in the middle of the same transition Star Trek made—from a Kirk-type leader to more of a Picard. Customer Success in the 2010s vs. Customer Success in 2020—and beyond. In a lot of ways, customer success is growing up. Customer Success 2010. Customer Success 2020.

Leadership 79

Leadership Customer Success Roadmap Conference 79

Beyond Philosophy

SEPTEMBER 8, 2022

Patterson and her team spoke with the customer service teams, customers, and sales teams. They found that there were many moments where the organization interacted with the customer throughout the journey. Therefore, they viewed the project title as a customer experience innovation, part of a business strategy.

Case Study 97

Case Study ROI Study Customer Experience 97

Beyond Philosophy

DECEMBER 16, 2021

If your digital experience isn’t quite ready for this role in the sales cycle, you should get it there. . Dajani is based in Dubai and is responsible for Digital and Customer Experience Transformation for MEA, Turkey, India, and Oceania. . Customer Experience is a relatively new function at Nissan.

ROI 78

ROI How To Sales Leadership 78

CSM Magazine

JULY 28, 2022

And it’s why UMC’s leadership decided it was time to move away from the clumsy, outdated, and ill-fitting generic customer relationship management (CRM) product the firm had been using. “It Prioritize tools that make it easy to measure, analyze and act in real time.

CRM 105

CRM ROI e-support System 105

Experience Investigators by 360Connext

JANUARY 28, 2020

Forrester, Oracle, and others predict plenty of customer experience challenges for the near future. Anxiety is ramping up for senior leaders focused on customer experience, and it’s not difficult to understand why. First, understand the true costs of NOT investing in customer experience. Image credit: Forrester.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

Strategy 277

Strategy Customer Experience How To Analysis 277

Integrity Solutions

AUGUST 24, 2022

If you’ve implemented sales training this year, you’re not alone. Studies have shown that upwards of $15 billion is spent annually on sales training in the United States alone. And are there specific sales training strategies behind that critical investment to help ensure its success and strong ROI?

Training 86

Training Sales Strategy Study 86

ClearAction

JANUARY 8, 2024

Insights Utilization Rate Drives Growth Through Customer-Centric Organizations Lynn Hunsaker Customer-centric organizations use experience insights as the basis for each work group’s thinking and actions. Centric means aligned : customers’ well-being is the center of every decision). 24 Ways to Boost 2024 CX ROI.

Customer Centricity 62

Customer Centricity ROI Policies Chief Customer Officer 62

Velaro

APRIL 8, 2016

Online chat software data can inform improvements across a customer service organization. Everyone who works in customer service cares about data for three reasons: to understand for our own sake how we’re doing/what’s happening. This article will focus on the third function for customer service data: continuous improvement.

ROI 100

ROI Software Customer Service Data 100

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Selling is about helping customers make buying decisions that are in their best interests. Why are you doing the training?

Training 52

Training Sales Culture Management 52

Customer Bliss

NOVEMBER 15, 2018

As CX leaders and in our own lives, we’ve seen that sometimes, finance companies can be a little late to the customer experience train, so I think you’ll enjoy today’s conversation, as I speak to Samantha Paxson , Executive Vice President and Chief Experience Officer for Co-op Financial Services.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it? MORE SALES!

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

Second to None

MARCH 29, 2019

In a previous blog , we looked at evidence that points to a strong correlation between customer experience and return on investment. Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? Will it increase sales? Decrease cost?

ROI 86

ROI Measurement Effort Score How To 86

ShepHyken

SEPTEMBER 7, 2023

He writes about designing a compelling customer experience process and training your team to implement it. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. What does a “well-designed customer success program” even look like?

Customer Success 135

Customer Success How To Return on Investment Customer Centricity 135

Magellan Solutions

JUNE 24, 2021

Challenges of having an outsourced inside sales . In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating out even engineers, management, and executive roles. Hiring inside sales employees is a big investment. Control over the outsourced team. Client overview.

Sales 52

Sales B2B ROI Leadership 52

GetFeedback

MAY 2, 2019

Customer experience is not a new concept. We heard by now that the battleground for business growth lies in your ability to provide a better customer experience than any of your competitors. The following sections come from Kapiche’s eBook: “ What’s the Real Value of Customer Experience?

Strategy 261

Strategy Net Promoter Score ROI Effort Score 261

Think Customers

MAY 20, 2024

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. Stop that, said Lynn Hunsaker, chief customer officer of ClearAction Continuum , a Phoenix-based CX consulting and training company. That pebble in your shoe elicits a yelp and other colorful expletives.

Chief Customer Officer 52

Chief Customer Officer Exercises ROI First Call Resolution 52

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. By responding to over 95% of negative reviews, their company guarantees that customer concerns are not just heard but addressed; the art of engaged, active listening.

Hospitality 260

Hospitality Call Center Retail NPS 260

Lithium

AUGUST 17, 2022

Proving ROI in marketing takes a vastly different approach than the next day's Metrics. A Common Challenge: A commonly cited issue by Khoros customers is that they struggle to fully integrate with the Khoros platform. Some Khoros customers have reported that getting content out at a reasonable rate is taking too much time.

ROI 52

ROI Marketing Social Media Analytics 52

Horizon CX

JUNE 10, 2022

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

Customer Journeys 130

Customer Journeys System Net Promoter Score NPS 130

CSM Magazine

JUNE 8, 2020

Out of all the things that can decrease the number of sales a business makes, customer churn is the biggest issue many companies struggle with. Naturally, everyone wants to have low churn rates and high sales figures, but that’s hard to accomplish sometimes. Increase customer engagement. Use an ETL software. Newsletters.

Sales 52

Sales Leadership Software Fashion 52

CX Accelerator

OCTOBER 7, 2019

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?”. customer’s experience, first create a baseline by understanding your current state.

Strategy 182

Strategy Customer Experience Contact Center Return on Investment 182

CX Accelerator

OCTOBER 7, 2019

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?”. customer’s experience, first create a baseline by understanding your current state.

Strategy 182

Strategy Customer Experience Contact Center Return on Investment 182