Remove case-studies insurance-universal-group
article thumbnail

You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. Whenever you want to develop insight, the first task is to decide on the category you want to study.

How To 168
article thumbnail

How to Impress Your Customers with Jon Picoult

Kustomer

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Jon Picoult , Founder of Watermark Consulting, to learn what it takes to not only impress your customers but to make them obsessed with your brand. Creating customer loyalty starts with an impression that sticks.

How To 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2] How is this applicable to Customer Experience?

article thumbnail

What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2] How is this applicable to Customer Experience?

article thumbnail

Small Things That Have a Dramatic Impact on Your Customer’s Experience

Beyond Philosophy

For example, some researchers did a study in a wine store. They discovered that music playing affected customers’ choices. The exciting bit was if you had asked the customer, “Why did you buy French wine?” ” customers wouldn’t say, “because of the French music.” Priming Memories.

article thumbnail

The Most Inspirational Employee Value Proposition on the Planet, Dissected

CX University

The case study I would like to bring to your attention, Mayo Clinic, has sustained a Top 100 Best Place to Work ranking for its 63,000 employees over 14 consecutive years (Fortune, 2017). It is important to understand what employees care about and to tie this directly with what matters to the customer. Gartner: Stamford, CT.

article thumbnail

What Is a Financial Controller? Role & Responsibilities

Circular Edge

Financial controllers are a varied group of accounting professionals. Universally, a financial controller is a company’s lead accountant, responsible for accurate financial statements and efficient accounting processes. Role & Responsibilities | NetSuite). Why Are Financial Controllers Important?