You’re Not Competing In The Category You Think You Are! (How to Find Out)
C3Centricity
NOVEMBER 20, 2017
If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. Whenever you want to develop insight, the first task is to decide on the category you want to study.
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