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Finding Product-Market Fit

Gainsight

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences. Ultimately, Product teams need better and deeper insight into customers’ pain points and challenges.

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Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. However, given her CS background, Gabby never envisioned herself becoming a CEO, as she explained during her keynote session, “ The new ‘C’ in CEO ” at ChurnZero’s Customer Success Leadership Summit, BIG RYG.

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5 Reasons Using Product Analytics Enhances Your Customer Experience

Gainsight

Unfortunately, as a product leader or manager, you probably feel like all of the extra feedback you’re receiving from stakeholders, fellow employees, and users is blocking the path to a better user experience. With so much competition flooding the SaaS market, users now expect products to exceed their expectations.

Analytics 105
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Customer Success and Product: How to Align Your Customer-Centric Stars (Part 2 of 2)

ChurnZero

The first installment outlined the significance of (and ramifications of not) marrying your Customer Success and Product teams, how to spot the misaligned warning signs, and decoding each team’s unique working style.]. As Noronha and Gillespie warn, “that can kill you in the market.”. But first, let’s talk about the fences.

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How high-tech and software firms can bounce back from retention challenges

West Monroe

While much of this has been driven by macroeconomic factors—such as seat compression due to market conditions, and historical over-purchasing fueled by recent rapid growth that has since tapered off—the reality is that an organization’s own operations are often partly to blame. Leverage the right automation where possible.

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How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success

ChurnZero

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. Perhaps product problems, loss of a key user in the account, a bad use case… Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.