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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

Customer experience refers to the overall impression and perception customers have of a brand based on their interactions and touchpoints throughout their journey, encompassing every aspect of their engagement, from initial awareness to post-purchase support and beyond. This is called the customer journey.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 143
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 208
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Loyalty underpins e-commerce in 2020 as world goes digital

LoyaltyPlus

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer interaction will feature strongly.

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Loyalty underpins e-commerce in 2020 as world goes digital

LoyaltyPlus

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer interaction will feature strongly.

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Major risks to business loyalty in 2021

LoyaltyPlus

To help business owners navigate through daily challenges, maintain service levels and roll-out effective loyalty programmes, LoyaltyPlus has identified several key risks in 2021. The leading independent customer relationship management company says being aware of risks is the first step in successfully avoiding them.

Loyalty 52
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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.