OpinionLab

OCTOBER 25, 2016

‘Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do

Customer Journeys 60

Customer Journeys Trends Touchpoint Voice of Customer 60

Experience Investigators by 360Connext

DECEMBER 15, 2023

Customer experience is not a fad or a trend or a buzzy phrase. That’s why the foundational work of defining CX at your organization — through a CX Mission Statement and CX Success Statement — is so critically important to accomplishing real change and delivering on real outcomes through customer experience.

Communication 304

Communication Tips Customer Journeys Customer Experience 304

Lumoa

NOVEMBER 7, 2022

And just like these new phrases have become commonplace now, new customer experience trends are popping up as well. Not only has the world changed, but technology has improved, and companies have been finding new ways to provide customers with a great experience. Fortunately, technology is keeping up with these demands.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

Kerry Bodine

DECEMBER 30, 2020

Number 9: 5 Steps To Mapping The Customer Journey. Over the past several years, we’ve refined our approach to journey mapping. Consider this your high-level roadmap for developing journey maps and using them to drive action. Number 8: The Customer Journey DOES NOT EQUAL The Customer Lifecycle.

Customer Journeys 227

Customer Journeys Customer Experience Touchpoint Analytics 227

Comm100

FEBRUARY 6, 2023

To drive business, attract new clients, and retain existing ones, financial institutions must invest in improving their customer experience. One of the best strategies to achieve that is tracking and keeping up with emerging industry trends. What is Customer Experience in the Financial Industry? A good CX is customer-centered.

Financial 206

Financial Trends Self Service Customer Experience 206

InMoment XI

AUGUST 3, 2023

Deeper Customer Insights Unstructured data analytics unlocks hidden patterns and trends that may not be apparent in structured data alone. This deeper understanding of customer preferences and pain points empowers businesses to tailor their products and services to meet customer demands effectively.

Analytics 488

Analytics Customer Insights Data Social Media 488

Upstream Works

JANUARY 31, 2023

As 2023 unfolds, a key theme for contact center leaders to watch is reinforcing the connection between customer experience (CX) and agent experience (AX). CX must always remain the primary focus for the contact center –this recent blog post identified two 2023 trends that will have a major impact on CX.

Trends 78

Trends Contact Center Customer Journeys Touchpoint 78

InMoment XI

JULY 19, 2023

However, achieving exceptional customer experience requires a dedicated focus on understanding and addressing customer needs and expectations at every touchpoint. This is where customer experience experts play a crucial role.

Customer Experience 260

Customer Experience Customer Journeys ROI Customer Centricity 260

InMoment XI

MAY 3, 2024

Foot Locker stands out as a beacon of innovation and customer-centricity. At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey.

Retail 260

Retail Return on Investment ROI Analysis 260

Experience Investigators by 360Connext

SEPTEMBER 15, 2020

There is no doubt the experience employees have, how engaged they are, and how well prepared they are has a direct impact on customer experience. According to the latest LinkedIn Global Talent Trends Report , a whopping 96% of talent professionals say employee experience is becoming more important. Challenging the status quo.

Touchpoint 162

Touchpoint Employee Experience Customer Experience Brands 162

Experience Investigators by 360Connext

APRIL 13, 2021

Yet how often do we, as CX leaders, really just focus on listening to customers in authentic, low-tech ways? Customer interviews can be a key step in: Customer Journey Mapping. Building Customer Personas. Diving deeper into an identified problem or customer challenge. I love talking to customers!

Customer Journeys 291

Customer Journeys How To Feedback Resources 291

Experience Investigators by 360Connext

APRIL 27, 2021

Customer experience is often launched with tactics instead of a strategy. Someone decides “we need a journey map!” or “let’s start a Voice of the Customer program!”. Know your customer and their actual journey. Understanding the customer is key. What do customers want? Be your own customer.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

Clarivate

JANUARY 29, 2019

These videos are a valuable resource and have covered many interesting insights, trends, and best practices on Customer Experience, Journey Mapping, Employee Experience, Voice of the Customer, and Customer Success. CX Leaders Webinar: The Road to Customer Excellence. CX Bootcamp June 2018 Webinar.

Customer Journeys 65

Customer Journeys Video Case Study Study 65

Clarivate

JULY 7, 2017

At the Forrester Research conference a couple of weeks ago, I sat down with Joana van den Brink-Quintanilha, one of their senior Analysts focused on Customer Experience. We spoke about many trends in the CX/Journey Mapping market space. The goal of a journey map is to help the company provide better customer experience.

Customer Journeys 53

Customer Journeys Connections Touchpoint Exercises 53

Totango

OCTOBER 18, 2023

Recognition as a leading software that helps customer-facing teams identify, align, and build the success plans to secure revenue retention and expansion is paramount—and just one of the reasons we’re committed to building an evermore open and integrated ecosystem providing businesses with the most holistic understanding of their customer needs.

Customer Journeys 102

Customer Journeys Software Report Customer Success 102

CustomerSuccessBox

SEPTEMBER 7, 2021

And in all these -the common thread- Customer Success. Customer Success as a stream has played an important role. So, without further ado, let’s see the Customer Success Trends as predicted by the CS experts. 1 Renewed focus on new customer onboarding. With the changing world, customer needs also change.

Customer Success 96

Customer Success Trends Customer Journeys Touchpoint 96

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

Customer Journeys 345

Customer Journeys Telecommunications Metrics Touchpoint 345

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. What are some of the phases you have seen based on the journey goals?

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

SurveySparrow

JUNE 27, 2023

Understanding customers can be tricky, but customer journey analytics tools are here to help. They show you how customers interact with your business. This blog is about the ten best tools you can use in 2023 to improve your customer experiences. What is Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Analytics Tools Analysis 52

Lumoa

APRIL 28, 2024

In your CX platform dashboard, you can see how your customers behave across all touchpoints and can personalize your interactions with them based on their behavior and preferences. You can even find opportunities for cross-selling, upselling, or personalized promotions by using real-time insights and trends generated by AI.

Self Service 208

Self Service Customer Journeys Feedback Analysis 208

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Metrics Analytics Touchpoint 52

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. What are some of the phases you have seen based on the journey goals?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. What are some of the phases you have seen based on the journey goals?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Lumoa

FEBRUARY 14, 2024

Watch the webinar replay of Redesigning CX programs: Enhancing the Way We Listen, Analyze, and Engage with Customers to learn more. External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

InMoment XI

MAY 3, 2022

Another important thing to consider when listening to the Voice of Customer is when your CX team is listening along the customer journey. So think about the different touchpoints that pose potential for valuable CX data. The next question you have to ask is, “are surveys really the best way to engage customers?”

Insurance 493

Insurance Tips Data Return on Investment 493

Win the Customer

DECEMBER 11, 2023

Customer Satisfaction (CSAT) Scores CSAT surveys provide direct feedback on customers’ satisfaction levels regarding specific interactions or experiences. Senior service managers should leverage CSAT scores to pinpoint areas for improvement, guiding initiatives to enhance satisfaction across touchpoints.

Customer Journeys 69

Customer Journeys Management Customer Experience Net Promoter Score 69

Call Experts

JANUARY 8, 2020

Now more than ever, it's relevant to understand and optimize your customer touchpoints. According to Forbes , "customer-centric companies are 60% more profitable than companies that don't focus on customers." Improve your business and your customer's experience! Would this support efficient customer service? .

Touchpoint 78

Touchpoint Self Service Customer Journeys Contact Center 78

InMoment XI

NOVEMBER 20, 2023

AI-driven insights provide consumer behaviors and preferences, as well as uncover new trends and overall a more personalized experience. Customer retention rates and customer service can be improved by using AI to actively listen for qualitative feedback and elicit more valuable responses.

Customer Experience 324

Customer Experience Strategy Chatbots e-support 324

GetFeedback

JANUARY 19, 2020

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

Experience Investigators by 360Connext

DECEMBER 17, 2019

#7: 4 Ways the Experts Master Journey Mapping. If you’ve embarked on a journey mapping initiative , are you sitting motionless in the water, hoping the wind will take you where you want to go… or are you “tacking” by assessing where you are, where the wind is blowing, and asking what’s next? Read on to find out. #3:

Customer Journeys 178

Customer Journeys B2C Touchpoint B2B 178

CX Journey

JULY 23, 2015

Image courtesy of Caston Corporate Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on February 19, 2015. Did you know that journey maps can help you design, redesign, and manage both customer and employee experiences through these challenging times?

Customer Journeys 80

Customer Journeys Exercises Touchpoint Employee Experience 80

TechSee

APRIL 28, 2020

For the ultimate CX, enterprises are actively seeking to implement technologies that create truly seamless and unified digital experiences for their customers. Omnichannel – an approach that provides an integrated user experience across multiple customer touchpoints – was once thought to be the be-all and end-all of customer interactions.

Customer Journeys 124

Customer Journeys Multi-Channel Strategy Omni-Channel 124

CloudCherry

MARCH 28, 2019

Everyone is talking about journeys. But 99% of enterprises don’t bring those journeys into their CX programs. Most journey mapping exercises start out great with gathering everyone in a room, brainstorming touchpoints and designing a visual journey of how customers move through their interactions with your company.

Customer Journeys 231

Customer Journeys CEM NPS ROI 231

SuiteCX

FEBRUARY 18, 2020

Like customer experience (CX) more broadly, there are a number of platforms that create the ecosystem of tools available to manage and understand their Customers’ experience. The confusing part is that a number of tools all call themselves “Customer Journey Tools” which tends to muddy the market. Tool Audiences.

Customer Journeys 274

Customer Journeys Effort Score CRM CEM 274

ECXO

MAY 16, 2024

The customer-centric leader drives development based on the customer journey A customer journey is the total experience that a customer has with an organization, from the first encounter or interest in a product or service, through the entire process, including sales, delivery, customer service, and possibly complaints.

Customer Centricity 67

Customer Centricity Leadership Customer Journeys Touchpoint 67

Experience Investigators by 360Connext

SEPTEMBER 27, 2017

Keeping up with customer experience trends is now an essential part of running a successful business. Those with or without customer experience in their titles are considering how their daily work impacts the customer journey. Are you following these 5 critical customer experience trends?

Trends 244

Trends Net Promoter Score Effort Score Banking 244

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236