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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

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Understanding Customer Expectations in Financial Services: Key Strategies for Satisfaction

CSM Magazine

With the evolving dynamics of customer interactions, it becomes increasingly significant to adopt strategies that prioritize the customer throughout all decision-making and service design processes. These foundational pillars can be strengthened through strategic employee training and collaborative efforts.

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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

Gathering Customer Information A key feature of CX software is its capacity to gather customer data at various touchpoints throughout the customer journey. With access to a customer’s interaction history, agents can provide personalized responses that are both relevant and contextual, fostering trust and loyalty.

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Why Do You Need to Rethink Your Customer’s Journey

ProProfs Chat

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. It’s an abstract thing that helps you visualize how customers are converting.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Mastering customer data (finally). 1. Looking beyond transactional rewards.

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B2B Customer Experience Excellence: A Guide for Businesses

SurveySparrow

That’s why customer service is critical to conducting a B2B business. #2. They will be unique to each customer and require effort and thought to solve them. Let’s look at some of the B2B customer experience that you must compulsorily track. #1. What’s their biggest pull according to their customers?

B2B 52