Kerry Bodine

AUGUST 14, 2020

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Lumoa

JANUARY 7, 2021

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

Customer Journeys 208

Customer Journeys Touchpoint Measurement Survey 208

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

Customer Journeys 59

Customer Journeys Exercises Touchpoint Metrics 59

Experience Investigators by 360Connext

MARCH 5, 2024

What causes this powerful synergy between the customer and employee experiences, you ask? Let’s examine how CX influences EX and vice versa, and share proven ways to align your efforts (and drive lasting success!) And busting up those silos and removing those hurdles is better for employees AND customers!) in both areas.

Employee Experience 260

Employee Experience Customer Journeys Customer Experience Net Promoter Score 260

ShepHyken

AUGUST 31, 2023

They write about how improving customer journeys increases business growth. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

Customer Journeys 127

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 127

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship.

Customer Journeys 529

Customer Journeys Examples Net Promoter Score Touchpoint 529

Heart of the Customer

DECEMBER 18, 2014

Effort is the bane of your customer experience. ” But is customer effort the right measurement to use? The CEB created the Customer Effort Score (CES) as a transactional measurement. Its original phrasing was “How much effort did you personally have to put forth to handle your request?

Effort Score 138

Effort Score Customer Journeys Net Promoter Score Measurement 138

SuiteCX

JANUARY 13, 2020

We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. The majority of customers have similar objectives in dealing with their providers. Once you have done that you can drill into smaller scenarios to spread out the time and add in other interactions; Voices and metrics/scores.

Customer Journeys 189

Customer Journeys Omni-Channel B2C Multi-Channel 189

Experience Investigators by 360Connext

DECEMBER 15, 2023

Employees know when their processes are burdensome or require too much effort. Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find.

Communication 304

Communication Tips Customer Journeys Customer Experience 304

SurveySensum

AUGUST 14, 2023

According to a research study by Gartner on Effortless Experience found that 96% of customers who had high-effort experiences reported being disloyal, compared to only 9% of customers with a low-effort experience. While talking about it may seem easy, improving the customer effort score can be a real struggle.

Effort Score 52

Effort Score Customer Experience e-support NPS 52

ShepHyken

OCTOBER 6, 2022

Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. And they should as it’s probably the cheapest and simple way of finding opportunities to improve the customer experience.

Customer Journeys 69

Customer Journeys Effort Score Touchpoint Customer relationships 69

SurveySensum

AUGUST 10, 2023

The major reason for customer churn lies in the fact that how much effort they had to put in to get a certain product or service and this is usually unknown to the company. Your customer may have received the assistance they wanted but the assistance might have come after a week-long call. Let us help you with that!

Effort Score 52

Effort Score Self Service Loyalty Tips 52

InMoment XI

JULY 12, 2023

Understanding Customer Experience The main goal of creating a strong customer experience is to transform customers into loyal advocates of your business who promote your brand and have a positive brand perception of your brand, though it takes several stages before reaching this level of loyalty.

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

InMoment XI

OCTOBER 20, 2022

Changing cultures and mindsets to be more people focused can be tricky in certain industries, however, it’s important to keep everyone in the business updated on your CX efforts so they can truly see the difference you are making in the wider business. 5: Enrich the Lives of Your Customers—Great CX Doesn’t Need to be Complicated.

Customer Experience 529

Customer Experience Customer Journeys Effort Score Culture 529

Retently

MAY 2, 2023

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. While there are many ways to do that, measuring satisfaction levels and actively seeking relevant feedback is critical to improving customer journeys. What is NPS, CSAT, and CES?

Customer Journeys 146

Customer Journeys Survey Effort Score NPS 146

SurveySparrow

JANUARY 28, 2020

Soon after that, while working for a research company, a client asked me to create a journey map using this bland, simplistic template they had provided. I remember saying, “You can’t represent the richness of the customer experience with a PowerPoint slide filled with dots and bubbles!” I was horrified! We’re known for that.

Customer Journeys 52

Customer Journeys Net Promoter Score Effort Score Customers 52

SurveySensum

JULY 27, 2022

But, it then became evident that customer loyalty also resembles the effort your customers put in to acquire your products and services. If your customers can’t find immediate solutions to their queries, connect to a customer support section to raise an issue, and get reliable customer assistance, they become disloyal.

Effort Score 52

Effort Score Tools Multi-Channel Comparison 52

CX Journey

NOVEMBER 28, 2018

Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. Back in 2015, I wrote a post titled Hey!

Customer Journeys 86

Customer Journeys Data Effort Score First Call Resolution 86

Optimove

DECEMBER 25, 2023

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more What Is Customer Journey Orchestration? Customer journey orchestration is a strategic method that empowers businesses to craft personalized and seamless customer experiences across diverse touchpoints and channels.

Customer Journeys 59

Customer Journeys Customer Experience Touchpoint Effort Score 59

Quadient

JULY 25, 2022

Customer Journey Analysis in 6 Easy Steps. The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand. One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints.

Customer Journeys 52

Customer Journeys Analysis Touchpoint Effort Score 52

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. What is a Customer Experience Map?

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

InMoment XI

FEBRUARY 12, 2024

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. What Are the Key Elements that Make Up Integrated Customer Experience?

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

Heart of the Customer

NOVEMBER 27, 2018

This week I’ll go into how to use journey mapping best practices to move up the model based on Gartner’s description of the model on their public website. Selecting the right journey mapping approach requires you to understand where you are on […].

Customer Journeys 92

Customer Journeys Self Service Effort Score How To 92

GetFeedback

MARCH 20, 2019

Start with a quantitative question that you can measure repeatedly over time, like Net Promoter Score® (NPS®) or Customer Effort Score (CES). Strategically place your online survey in the customer journey map. Identify the touchpoints that impact customers’ experiences the most.

Customer Journeys 255

Customer Journeys Survey Net Promoter Score Touchpoint 255

GetFeedback

DECEMBER 17, 2018

Place the survey in the right customer journey milestones. Design your customer survey the right way. For instance, Extremely Satisfied, Very Satisfied, Neutral, Somewhat Satisfied, and Not Satisfied is a symmetrical scale of possible answers customers could choose from. Case in point: decreasing customer churn.

Customer Journeys 223

Customer Journeys Survey Net Promoter Score Effort Score 223

GetFeedback

SEPTEMBER 25, 2018

The quality of your surveys also determines the usability of your customer feedback data. To make sure your efforts—and your customers’ efforts—are being put to good use, you’ll need to ensure that your surveys are balanced and easy to work with later on. Here are some customer survey design basics to keep in mind.

Customer Journeys 207

Customer Journeys Survey Net Promoter Score Effort Score 207

Experience Investigators by 360Connext

OCTOBER 13, 2020

“Wow our Customer Satisfaction Rate really went up this week!” ” or “Looks like our Net Promoter Score took a tumble.” Reactive CX: Journey Maps Live on the Wall for Months or Years. The same rules apply to journey mapping. Customer expectations change.

Customer Journeys 143

Customer Journeys Customer Experience Net Promoter Score How To 143

CX Journey

AUGUST 13, 2015

Creating a customer journey map is an important first step when it comes to your customer experience transformation. Notice the word that I used a couple times in that sentence: "customer." Bring customer data and feedback into the touchpoints to really accentuate the pain, effort, or highlights of the touchpoint.

Customer Journeys 80

Customer Journeys Effort Score Touchpoint Customer Voice 80

Experience Investigators by 360Connext

FEBRUARY 6, 2024

We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Net Promoter Score What is it?

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

GetFeedback

AUGUST 14, 2019

Y ou know your customers are satisfied because the Customer Satisfaction Score (CSAT) that you see on your daily dashboard tells you as much. The score is solid. So, what’s a company to do to earn an even better CSAT score? Why isn’t that score higher today? That’s not the way to improve the score, either.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

Answer Dash

NOVEMBER 27, 2018

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate.

Effort Score 76

Effort Score Metrics Customer Experience Net Promoter Score 76

GetFeedback

SEPTEMBER 13, 2018

If you want to confidently predict which customers will be referrers and which will repurchase, look no farther than NPS, or Net Promoter Score. on a scale of 1-10 to determine customer loyalty. You can use NPS to segment customers into three groups: Promoters, Passives, and Detractors. There’s other uses for NPS, too.

Customer Journeys 247

Customer Journeys Net Promoter Score How To NPS 247

ClientSuccess

APRIL 12, 2022

As a customer success professional, you work with scores daily. From NPS to customer satisfaction to customer health scores, you probably know how to calculate many, many complex data points into an easy-to-use score. What is a Customer Effort Score . How to use a Customer Effort Score.

Effort Score 52

Effort Score NPS Touchpoint Metrics 52

Experience Investigators by 360Connext

APRIL 23, 2024

But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. CX leaders need to present strong business cases for every step of their journey. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

InMoment XI

MARCH 25, 2024

By recommending relevant products, delivering personalized content, and identifying cross-selling and up-selling opportunities based on individual customer profiles and purchase history, brands can create highly personalized retail experiences that drive customer lifetime value (CLV). Assign predictive lead scores.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

Win the Customer

DECEMBER 11, 2023

The digital era has redefined the dynamics of customer interactions, necessitating a recalibration of strategies to ensure sustainable and successful engagements. Net Promoter Score (NPS) A fundamental metric, NPS reflects the likelihood of customers recommending your brand to others.

Customer Journeys 69

Customer Journeys Management Customer Experience Net Promoter Score 69

SuiteCX

FEBRUARY 18, 2020

Like customer experience (CX) more broadly, there are a number of platforms that create the ecosystem of tools available to manage and understand their Customers’ experience. The confusing part is that a number of tools all call themselves “Customer Journey Tools” which tends to muddy the market.

Customer Journeys 274

Customer Journeys Effort Score CRM CEM 274