article thumbnail

Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

article thumbnail

Defining the Stages of the Customer Journey Map: Tying It All Together

Education Services Group

So…quick question: What is a customer journey map? A customer journey map can be many things. Organizations that leverage them wisely use them as step-by-step guides for customer engagement throughout the customer lifecycle. need a customer journey map?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Increase Customer Engagement

Lumoa

They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet. But what is customer engagement? By the time we’re through, you’ll have a clear understanding of how to improve your customer engagement and ways to quickly get started.

article thumbnail

Three Ways Journey Mapping Can Drive Employee Engagement

SuiteCX

One of the most compelling reasons to conduct a journey mapping exercise is to get various employee representatives around the room, engaging with one another and finding ways to make positive organizational change. Customer Journey Mapping: Three Ways Journey Mapping Can Drive Employee Engagement.

article thumbnail

Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. In the world of business, connecting the dots from experience to financial impact is an essential skill.

article thumbnail

Popmenu’s Guide to Digital Customer Engagement

Gainsight

Digital innovation is constantly shaping customer relationships, and Popmenu stands out for how it’s using Gainsight Essentials for its customer engagement and growth strategies. Buchanan and Greene offered several lessons on fostering digital customer engagement and driving successful customer outcomes.

article thumbnail

Understanding the Customer Journey

Michelli Experience

While GPS coordinates can’t be fixed on your optimal customer experience, there is hope in navigating in the direction of enviable customer interactions. That hope comes in the form of an old fashioned “customer journeymap. Invest time now – build/revise your customer journey map.

article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

article thumbnail

The SaaS Guide to Customer Engagement, Retention, and Advocacy

This ebook by Influitive is a compilation of some of the best examples of programs and campaigns designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors—including Cisco, Ceridian, Dell EMC, MongoDB, SAS, and more.