Customer Engagement: a masterclass from United Biscuits
NOVEMBER 15, 2016
Over the years, I have told a fair number of horror stories to help others learn about the importance of Customer Experience – to the customer, the employee and the shareholder. When I teach others about the Customer Experience profession, I am often asked if anyone is actually any good at it. I called the customer service team who were great. Engaging both mummy and son is intentional and very, very sensible.