article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Most organizations, when defining their customer touchpoints, list things like: Billboards.

article thumbnail

Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

The Benefits of Unstructured Data Analytics: From deeper customer insights and improved customer experiences to data-driven decision-making, unstructured data analytics paves the way for a transformative journey towards customer-centricity and long-term business success.

Analytics 488
article thumbnail

Creating Customer-Centric Videos: A Step-by-Step Guide

SurveySensum

It should go beyond providing a transactional exchange and extend into creating a seamless, positive, and memorable interaction at every touchpoint. This extends to how you engage with them visually and emotionally In this case, creating customer-centric videos is an essential strategy for modern businesses.

article thumbnail

Beyond Pixels: Crafting Customer-Centric Logos for Lasting Impressions

SurveySensum

The style guides included instructions for pixel-based touchpoints between the consumer and the brand. This means that the design with customers in mind will resolve their pain points so that it becomes more relatable to them. How to Craft Customer-Centric Logos for a Lasting Impression? But what is a simple logo?

article thumbnail

Integrated CX: The Complete Guide

InMoment XI

How to Set Up Your Business for Integrated CX Setting up your business for integrated customer experience requires a strategic approach that encompasses technology, processes, and a customer-centric mindset. This includes website visits, social media engagement, purchases, customer support interactions, and more.