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Why Customer Experience Success Requires A Great Employee Experience

Experience Investigators by 360Connext

There is an undeniable link between the customer experience (CX) and the employee experience (EX). But don’t just take my word for it: Engaged employees are proven to create better customer experiences. When organizations improve employee satisfaction, they also improve customer satisfaction.

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7 Tips to Simplify & Improve Employee Journey Mapping

Experience Investigators by 360Connext

What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. Provide the resources, tools and support employees need. What does an employee journey map look like?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

And why do they matter for customer experience teams? A touchpoint is any contact or interaction a customer has with your organization. Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. Start by building your customer journey maps.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

And why do they matter for customer experience teams? A touchpoint is any contact or interaction a customer has with your organization. Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. Start by building your customer journey maps.

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Six Ways to Actively Build a Customer-Centric Culture

Experience Investigators by 360Connext

If you want your organization to truly have its own customer-centric “way,” it’s time to get specific about creating a customer-centric culture. Six Ways to Actively Build a Customer-Centric Culture: 1. Assure your customer experience mission is defined and communicated.

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Building a Great CX Team

CX Accelerator

Collaboration with Ben Motteram and Nate Brown To transform an organization into one that is more customer centric is a complex task that requires many different skills. Customer experience is multi-disciplinary. Customer Insights/Measurement/Analytics. Customer Journey Mapping.

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Employee Experience (State of Customer-Centricity Report)

CX Centric

At the end of 2022 CX Centric launched the first global State of Customer Centricity Research Project. The objective of this project was to establish a global benchmark related to Customer Centricity. This research was based on the Customer Centricity Maturity Model (CCMM).