SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

BirdEye

OCTOBER 19, 2023

Grow your customer base with email marketing 5. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? It is your guests’ first touchpoint with your restaurant. Optimize content for search engine 3.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

SurveySensum

JANUARY 26, 2024

Each of the customer journey stages allows businesses to craft tailored experiences, ensuring that the customer feels seen, heard, and valued. So let’s deep dive into different stages of the customer journey. Key Touchpoints : Social media ad showcasing the app’s features. User testimonials and success stories.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

CX University

NOVEMBER 21, 2020

According to world-renowned expert in experience management and co-founder of the Customer Experience Professionals Association (CXPA), Bruce Temkin defines customer experience as, Let us unpack that a little. Which emojis are your customers using to remember their experiences with your brand?

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

SurveySensum

JULY 27, 2023

Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

SurveySensum

JULY 4, 2023

This shows the importance of taking an effort to understand your customers and take relevant actions. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

This shows the importance of taking an effort to understand your customers and take relevant actions. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

DECEMBER 16, 2019

It was not too long ago when businesses claimed that the key to winning customers is in the product or service they deliver. Customers now want hassle-free interactions and engaging environment, in the absence of which, any business can hit rock bottom in just a matter of time. Loyalty programs will be the Next Game Changer.

Trends 52

Trends Customer Experience Loyalty Programs Touchpoint 52

SurveySensum

JULY 17, 2023

Make Shopping Easy & Fun Make Every Interaction Epic! This involves creating a seamless and user-friendly interface for both online and physical stores, as well as incorporating interactive elements that enhance the overall experience. Make Every Interaction Epic! Let me give you a picture of an ideal customer journey.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Make Shopping Easy & Fun Make Every Interaction Epic! This involves creating a seamless and user-friendly interface for both online and physical stores, as well as incorporating interactive elements that enhance the overall experience. Make Every Interaction Epic! Let me give you a picture of an ideal customer journey.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 18, 2023

Craft a Tailored Path Across the Customer Journey Each interaction your customer has with your brand, from being aware of your brand to making a purchase, provides ample opportunities for you to personalize their experience. Don’t just limit yourself to product recommendations, curate the entire customer journey.

Retail 52

Retail Customer Experience Chatbots Touchpoint 52

Ann Michaels and Associates

MAY 13, 2020

While businesses think that the only way to get the best feedback about the entire process is to ask for feedback from Mr. Jones each time he has an interaction with the company, this isn’t necessary. You may be surprised at the ideas and suggestions your customers have. Look beyond your most loyal customers. Keep it simple.

Feedback 52

Feedback Tips Social Media Ecommerce 52

SurveySensum

DECEMBER 6, 2023

Are you looking to improve your customer loyalty program ? Or do you want to retain customers by improving your customer satisfaction? It could be in the form of dashboards, charts, or graphs that provide a clear and quick overview of the health of your customer base.

Effort Score 52

Effort Score Metrics Customer Satisfaction System 52

Happy or Not

AUGUST 28, 2023

Improved customer experience through personalized approaches Customer retail analytics delve into customer behavior and experiences, guiding the development of effective customer loyalty programs and personalized marketing initiatives.

Retail 36

Retail Analytics How To Trends 36

Doing CX Right

AUGUST 23, 2020

Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base. However, cultivating loyalty is well worth the extra effort and expense. How to Build Brand Loyalty. You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

delighted

JUNE 1, 2022

Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. Average customer lifespan. It steadies your cash flow.

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

SurveySensum

SEPTEMBER 14, 2020

Digital has become the new channel of interaction amongst the customers. . Customers prefer to interact digitally across social media channels, chats, or apps than on calls. They expect much faster responses, more personalized and comprehensive services, effortless interactions, and quick resolutions.

Customer Experience 59

Customer Experience Social Media Multi-Channel Chatbots 59

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208

Analysis Feedback Social Media Chatbots 208

SurveySensum

MAY 19, 2023

You might be thinking of sharing NPS surveys with customers soon after they have interactions with the bank. Imagine yourself as a customer. Would you recommend a bank after a couple of interactions with it? You should launch a survey after customers interact with the bank or have made a transaction.

Banking 52

Banking NPS Industry Net Promoter Score 52

ChurnZero

APRIL 10, 2020

Customers may occasionally reach out to Implementation with questions after their final signoff, but Implementation should politely direct them to their Customer Success Manager. This will ensure that customer communications are funneled through one primary channel and don’t risk getting entangled or lost among multiple touchpoints.

Customer Success 61

Customer Success Customer Journeys How To Loyalty Programs 61

SmartKarrot

OCTOBER 13, 2023

Know Their Needs and Preferences: Every customer is unique, each with their set of goals, requirements, and challenges. To resonate with them, it’s pivotal to delve beyond surface interactions. Using the power of customer data, businesses can decode underlying patterns of behavior.

Customer Retention 10

Customer Retention Strategy Loyalty Programs Customer Centricity 10

Currency Alliance

OCTOBER 11, 2018

To answer this challenge, and preserve their largest-possible market share, hotels must deploy new technologies on two fronts: inside the hotel, but also with other local places that guests visit, and at digital touchpoints before, during and after their stay. Restive guests: understanding hospitality loyalty. the luxury traveler.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

FEBRUARY 20, 2024

It’s about creating an experience that leaves your customers feeling like they’ve had the best experience every time they interact with your business. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

It’s about creating an experience that leaves your customers feeling like they’ve had the best experience every time they interact with your business. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 61

Loyalty Tools Social Media Loyalty Programs 61

SmartKarrot

JULY 29, 2020

Hence, customer loyalty was not a major goal for companies of those previous eras. Even if the customers would return to the same brand for buying another product, that represented a very small percentage of the company’s overall customer base. What is Customer Loyalty? Customer Retention.

Loyalty 10

Loyalty Loyalty Programs Roadmap Customer Retention 10

Comm100

FEBRUARY 10, 2022

What started with Netflix’s sophisticated Machine Learning recommendation algorithms customized to every users’ preferences has now become the buzz in customer service and support. Your service reps will have all the data they need to understand the customer’s query before contacting them AI chatbots are more responsive to users’ data.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySensum

JULY 21, 2023

And, in SaaS, on average, it can cost 4-5 times more – The Value of Keeping the Right Customers study by Harvard Business Review You read it right! Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

BirdEye

SEPTEMBER 11, 2023

AI-driven customer experience models employ artificial intelligence technologies to help businesses provide personalized, seamless, efficient, and improved customer interactions. The many benefits of this solution also include improving your customer acquisition, conversion, and delight processes.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

Retently

FEBRUARY 21, 2024

For maximum engagement, use survey channels with high customer interaction, such as: Emails Text messages In-app surveys Website pop-ups Experiment with multiple channels to catch a wider array of customer insights and lessen the bias tied to any single channel. Cater to customer preferences and improve customer satisfaction.

Survey 78

Survey Social Media Advertising Analysis 78