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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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5 Ways to Make Customers Fall in Love with Your Loyalty Program

Oracle

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Don’t miss out, sign up today.

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How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Instead of only responding to your Passives and Detractors, make an effort to close the feedback loop with all of your customers.

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Attract more diners – 10+ Strategies to do digital marketing for restaurants

BirdEye

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Today, I am not going to teach you the basics of loyalty marketing.

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How to improve the customer experience: Small business edition

Method:CRM

If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement? Read on to find everything you need to know on how to improve customer experience.

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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

The voice of the customer was more contained—people trusted brands, were accepting of generic attention, valued price, and were more forgiving. There are several suggestions on how to be customer-obsessed, but I was especially happy to see one of his major points in all caps: EXPERIENCE IS THE NEW BRAND. What Is Churn Rate?