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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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5 Ways to Make Customers Fall in Love with Your Loyalty Program

Oracle

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Don’t miss out, sign up today.

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How to improve the customer experience: Small business edition

Method:CRM

If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement? Read on to find everything you need to know on how to improve customer experience.

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How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. By analysing the NPS feedback and tailoring your approach to specific customer segments you will have a chance to engage not only Promoters, but even Passives and Detractors to some extent.

NPS 148
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How to turn NPS Promoters into Brand Advocates?

SurveySensum

Thus it’s important to personalize your customer engagement. Here’s how you can do it: Collect Customer Data: Gather information about your customers and organize it using CRM systems. Segmentation: Group your customers based on common traits or behaviors.

NPS 52
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How to improve the customer experience: Small business edition

Method:CRM

If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement? Read on to find everything you need to know on how to improve customer experience.

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3 Effective Strategies on How to Avoid Bad Reviews Online

SurveySensum

But, how to avoid bad reviews and leverage social media as a robust customer feedback tool to create a great online presence for your brand? For instance, think about how Starbucks employs its loyalty program. The Starbucks loyalty program isn’t just about collecting points and creating brand ambassadors.