Currency Alliance

OCTOBER 12, 2021

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySensum

JANUARY 26, 2024

Let’s get started with the first of five stages of the customer journey – Awareness! Decoding the Customer Journey Stages The Foundation: Awareness Stage Exploring Options: Consideration Stage Decision-Making: Decision Stage Beyond the Sale: Post-Purchase/Retention Stage Advocacy and Referrals: Advocacy Stage Wrapping Up!

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. And, as you know, satisfied customers are the ones who become loyal.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Team HGS

JANUARY 30, 2018

Listen and analyze existing customer opinions about offerings that are not successful with customers. Based on customer behavior and spend patterns, organizations have the rich data and foundation for critical decision making—or actionable analytics to modify their product or service offerings, keep customers happy, and reduce churn.

Analytics 69

Analytics Customer Experience e-support Insurance 69

SurveySensum

NOVEMBER 22, 2023

Are you aiming to boost sales, strengthen customer loyalty, or expand market reach? For example, if you want to increase your online sales, ask customers about their shopping experience on your website. For example, if you want to increase your online sales, ask customers about their shopping experience on your website.

Feedback 52

Feedback Customer Insights e-support Social Media 52

Gainsight

NOVEMBER 9, 2022

Keep the Customer in CS: Develop organization-wide strategies for acquiring customers, managing them, and driving them to verifiable success again and again. Go on offense : Promote greater collaboration between your sales and success teams to unlock the expansion potential of your install base. . That’s all content.”

Self Service 19

Self Service Roadmap Customer Success Knowledge Base 19

Currency Alliance

JUNE 11, 2019

Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Loyalty programs tend to work great for frequent customers of any brand – especially in travel – but loyalty programs often miss the mark for the mid-tail and longer-tail customer because of fragmentation.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kayako

AUGUST 12, 2022

The lockdowns and aftermath of the 2020 global pandemic spiked growth in e-commerce sales as brick-and-mortar stores and restaurants closed their doors. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Currency Alliance

APRIL 23, 2019

Very importantly, I started to understand personalization and promoting in a relevant way to groups of customers using segmentation – not only at the 1% level. Chuck: I presume you relied on many traditional methods of promoting the loyalty program to the customer base. and built a solution that was meaningful to customers.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

Currency Alliance

DECEMBER 4, 2023

I anticipate this next wave will transform the way brands think about the virtuous circle of capturing customer data to drive improved customer engagement. If you’re considering joining a loyalty coalition or operating one, as do many brands in travel, retail and financial services – there are a few things to keep in mind.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySparrow

OCTOBER 1, 2023

After all, good customer service leads to exceptional customer experience ! High Touch Services Examples Whether it’s software, travel, or luxury goods, the common thread is the commitment to ensuring each customer feels truly valued and well-cared for. What is High Touch Customer Experience?

Customer Experience 52

Customer Experience Customer Service Self Service Chatbots 52

ShepHyken

APRIL 30, 2021

Dhruv Mehta is a Digital Marketing Professional at Acquire , a customer engagement platform that focuses on conversational CX. He writes about using technology to meet the evolving needs of customers and preparing for future disruptions.?. Merging The Boundaries Between Customer Service and Sales .

Customer Service 144

Customer Service Chatbots Omni-Channel Analytics 144

Currency Alliance

DECEMBER 19, 2022

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. Few travel companies have a problem with the quantity of data, but given the many business units in a typical travel company, getting all the right data into a single, logical repository to let AI do its job, remains elusive.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SmartKarrot

JUNE 2, 2022

While we already know that B2B customer loyalty is especially important to maintain repeat customers and increase the customer base. Ensuring maximum customer participation in loyalty programs is a real challenge, and needs immediate attention. Highlight the reward status. Offer personalized rewards.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Video 10

ChurnZero

APRIL 27, 2021

Other signs of explosive growth potential at this early stage are a highly efficient sales motion, though this is most often still a work in progress at this stage. Interest from channel partners and sales via channel partners can be another meaningful indicator. . I’ve seen this so many times that is has become predictable. .

Customer Success 98

Customer Success Metrics Net Promoter Score NPS 98

Currency Alliance

OCTOBER 27, 2017

The customer may continue shopping with the brands, but don´t join the loyalty program because it just isn´t worth the hassle; in most cases they just can´t spend enough with a single brand to accumulate the number of points necessary to redeem for something that motivates them. Market Growth comes from Liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SurveySparrow

JULY 3, 2021

Customer experience wasn’t always the trendy topic it is today. Brands typically prioritized competitive pricing and product development over the actual experience of their customers. While multiple brands may have similar products and price points, only one will speak to them to earn their trust and the sale.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Currency Alliance

DECEMBER 17, 2019

The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. The loyalty relationship created the rationale for a customer to prefer a particular brand. enjoyed a 20% sales uplift. Consistency is key. >Reward employees for great service.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. based AIM stock listed company.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Happy or Not

JULY 20, 2023

How to choose the right demographics of target audience in 5 steps 5 ways to use target audience demographics in your marketing strategy 5 examples of customer demographics for target markets And more What are target audience demographics? Target audience demographics are the specific characteristics of your ideal customer base.

Social Media 28

Social Media How To Fashion Travel 28

Optimove

MAY 25, 2023

When customers stick around, they keep generating revenue for your business – long-term. By focusing on customer retention, you reduce churn and flip one-time buyers into loyal brand advocates. Revenue that keeps on giving : Increasing customer retention by a mere 5% can boost profits by a whopping 25% to 95%.

Multi-Channel 52

Multi-Channel Strategy Customer Journeys Touchpoint 52

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. this customer will be especially motivated by this offer).

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Profit is derived from engagement that links directly to incremental sales.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. The ‘four M’s’ that enable loyalty redemptions.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. The Economist, November 2018. Really think about that for a moment.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Magellan Solutions

FEBRUARY 24, 2022

For this reason, every marketer’s top goal is to find leads and keep the sales pipeline going. This awareness and interest can be used to make sales right away like in TV and in the newspaper. Basically, B2B (Business to Business) lead generation deals with getting the information of businesses to pitch a sale.

Social Media 40

Social Media B2B B2C Sales 40

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. To earn $25 in points/miles at 1%, the customer must spend $2,500 per year. travel or luxury goods). This has not gone unnoticed by non-travel brands. billion (USD).

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 1, 2017

Let’s convert the portion of these points that represents bad liability into good liability, get the customer engaged, and then profitably get the liability off the books! Merchants and Travel Suppliers need to recognize that a good customer can also be someone who does not make up their 20% of most-frequent customers.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Journey discovery reveals how many customers were converted on a new credit card offer after a personalized email, having ignored the offer at first.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

OCTOBER 29, 2019

For instance, if there is a major service issue, you may lose a customer unless you can recover them (usually through honesty, recognizing the cause of the problem, and offering something of material value to make up for the mistake). Other times, a competitor may deliver a very compelling offer. This seems fair.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

AUGUST 8, 2019

But you need to know that good customer service stories aren’t made in a day or two. Understand this, big names of each sector have worked for years to build a loyal customer base. By learning about every customer, their pain points, what they really expect and how they wish to see themselves when approaching a brand.

Customer Service 51

Customer Service How To Airlines Omni-Channel 51

SmartKarrot

FEBRUARY 8, 2022

It is often said that the purchase of a product or service is the starting point of customer experience. The CSM (Customer Success Manager) must enhance the customer experience instead of the sales or marketing department. . In fact, it should spread across the whole customer journey.

B2B 21

B2B Customer Experience Multi-Channel Roadmap 21

Amity

AUGUST 5, 2016

One of the biggest advantages is that we start the customer relationship process really early. Many times, a CSM or member of the CS leadership will be involved in mid-late stages of the sales cycle. "The only constant in Customer Success, really, is change." We really believe in a long-term partnership.

Customer Success 48

Customer Success Culture Customers Meeting 48

Currency Alliance

FEBRUARY 10, 2020

Customers understand this, and they have demonstrated they are willing to allocate share of wallet and share their data in exchange for the value of greater personalization, recognition and positive experiences. travel (Budget car rental, Velocity). That makes your program seem a lot more worthwhile to people who aspire to travel.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52