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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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The Culture Challenge

ShepHyken

Culture is one of the most important parts of customer service and customer experience. It’s part of the company’s culture.? . In the past, I covered six steps to creating a customer-centric culture. Six steps to creating a customer-centric culture. The post The Culture Challenge appeared first on Shep Hyken.

Culture 109
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Strategic Investments in Customer Experience As we often say, CX is a team sport. And the results that go with them!)

ROI 260
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

No matter what role in customer service you have, having a customer service dashboard will help you become better at your job and improve your company’s customer-inspired culture. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely.

Sports 272
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Is it loyalty?

Zeisler Consulting

But I’m not sure if I’d say that I’m staying with them out of ‘loyalty’. It’s kind of a weird thing to think about: loyalty to a brand. Loyalty, in these instances, means that, despite their (or my!) Sometimes you stay out of a sense of laziness (are you a Coke person or a Pepsi person?). They still have to deliver.

Loyalty 72
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4 Mission-critical Actions for Sports Leagues and Marketers to Engage Fans

Maru Group

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. Cultural Context. As any fan knows, sports represent more than competition.

Sports 52
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Your Sports Bettor’s National Team Is Out of the World Cup. Now What?

Optimove

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. You can also look at geographical elements and how culture has an intrinsic role here. I can assure you it is much, much more important than that.

Sports 52