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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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A Fair Guide to the Best Customer Service Automation Software

Comm100

With the rise of technology, businesses have started to adopt customer service automation software to scale their operations without ballooning headcount. What is customer service automation software? Customer service automation software are tools designed to automate and streamline customer support processes, often powered by AI.

Software 182
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Set Up Your HubSpot CRM Like a Pro with Partner Support

CSM Magazine

HubSpot is one of the top CRM platforms currently available on the market. Thousands of businesses around the world are adopting the system and supercharging their sales, marketing, and customer service. It’s just the initial phase of getting the software setup properly. What is HubSpot CRM? Let’s dive in.

CRM 52
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Guest Post: How Does Software Enhance the CRM of Your Business?

ShepHyken

He shares the 5 ways a CRM can influence the customer and business part of your organization. Customers play a crucial role in establishing the position of a business in the market. However, with the help of technology and the invention of software, it is possible to manage different customer relationships all in one place. .

CRM 69
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). What is CRM? Moreover, CRM as technology can help businesses engage with customers from every aspect of the customer lifecycle.

CEM 281
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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.