Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. But, in a digital-first, eCommerce-led world, the truth is that the Acquisition VS Retention dilemma should be a top priority for every business. 77% are likely to stay with a brand with a loyalty program. This math does not break, by the way.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

AskNicely

OCTOBER 10, 2017

If your answer is something along the lines of “we want to use NPS to find out how customers think so we can improve our service, get more referrals and maximize customer value”, then you’re on the right track. Uncover customer sentiment. Customer service. How are you planning on reaching customers?

NPS 150

NPS Net Promoter Score Survey Ecommerce 150

Retently

APRIL 18, 2024

Are you leveraging the full potential of the in-app NPS survey to tap into customer feedback? Discover the effectiveness of in-app NPS surveys in capturing customer sentiment and learn best practices for embedding them into your digital platform for more meaningful insights that drive growth. Let’s get started. What’s NPS All About?

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Circular Edge

DECEMBER 13, 2022

Leverage your historical ERP data to uncover insights that generate value for your customer and business. Perhaps most importantly, you’re missing out on invaluable information about how your customers are evolving. Ultimately, this analysis helps build strong customer-brand relationships. contact-form-7].

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Talkdesk

OCTOBER 10, 2016

We could take a guess that the first business model is a business that is growing quicker, making more money and keeping their customers happier. And one of the most critical areas to be proactive is customer service. Are you getting to your customers’ pain points before they happen? What is Proactive Service?

Tips 40

Tips Competitive Advantage Ecommerce Loyalty Programs 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. Extra what? in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ProProfs Chat

MAY 6, 2020

Did you know that 67% of people worldwide believe that customer service as a whole is improving? One of the top reasons why customers have higher expectations from their preferred brands to offer the best service experience! This definitely gives you the motivation to focus more on creating a delightful experience for your customers.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

SurveySparrow

APRIL 17, 2020

B2B eCommerce is growing at a fast pace and is expected to touch $6.6 Customer Experience and B2B eCommerce Sales. B2B buyers have come to demand much more from their buying journeys, and many expect a buyer experience similar to that of B2C customers. Custom pricing. Pick the Right Technology Platform.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

Grade.us

SEPTEMBER 1, 2020

Implementing managed guest WiFi is the best way for agencies with brick-and-mortar clients to collect the customer intelligence needed to execute marketing initiatives. Customer contact data, profile data, and visitor metrics can help agencies optimize every form of customer outreach to address any marketing goal.

Marketing 29

Marketing Social Media Loyalty Analytics 29

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies?

CRM 52

CRM Customer Engagement Engagement Strategy 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Customer Guru

MAY 8, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Currency Alliance

DECEMBER 17, 2019

There was a mix of good and bad, for loyalty in 2019. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. This article answers those questions.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important? This blog is all about that.

Tips 58

Tips Strategy Marketing Social Media 58

Pointillist

JUNE 15, 2018

What’s better than acquiring one new customer? The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. Enhancing the value customers obtain, without increasing your costs. Managers have little time to become technology experts.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. Accelerating customer-centricity.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

BirdEye

APRIL 7, 2023

With so many paid and organic marketing campaigns, knowing which brings the most leads, revenues, and customers is crucial. It is also possible that a lead had more than one touchpoint before becoming a customer. To do this, establish goals in your CRM software to track your lead source from inception.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Change in the legacy loyalty platform, on the other hand, has been difficult and expensive, because the vendor must be supportive, if not fully engaged for nearly any desired change to functionality.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Qualtrics

FEBRUARY 17, 2020

You’ll find it all at X4 - stories from the brands using XM to deliver breakthrough results, thought leadership from the best in the business, and an inside look at the tech helping Experience Management professionals reach new heights in customer , product , brand , and employee experience. Customer Experience - 14:00 // Thurs, March 12.

Government 34

Government Leadership Employee Experience Automotive 34

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The first versions of ecommerce platforms emerged in the late 1990s.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59