Beyond Philosophy

MARCH 25, 2019

At British Telecom (BT), we were buying a CRM system. Your customers are irrational, too. Customers Do Not Intend to be Irrational. With the CRM decision in BT, we did not set out to be irrational about it. After the presentations and the scoring, the matrix told us to go with Company A’s CRM. However, we weren’t.

CRM 133

CRM B2B B2C Customer Experience Design 133

CSM Magazine

MAY 19, 2023

CRM (Customer Relationship Management) systems help businesses collect, store, and analyze customer information from different channels. CRM enables better decision-making and organization of resources, ensuring that customer needs are met effectively. This involves prioritizing customer needs and preferences.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

TechSee

JUNE 16, 2022

Brad was the founding partner and former CEO of the International Customer Management Institute (ICMI) and remains a senior advisor today. Jeanne Bliss, Founder and CEO at Customer Bliss. Jeanne Bliss is the Founder and President of CustomerBliss and Co-Founder of The Customer Experience Professionals Association.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Experience Investigators by 360Connext

JANUARY 28, 2020

Anxiety is ramping up for senior leaders focused on customer experience, and it’s not difficult to understand why. According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Related: Is Your Mission Customer-Focused, or an Empty Promise?

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Customer Guru

AUGUST 21, 2018

Kate is the VP and Principal Analyst at Forrester and serves Application Development & Delivery Professionals. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. She is also a board member of the Customer Experience Professionals Association.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Annette Franz.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

ModSquad

JULY 1, 2019

If the agent has to access a different CRM system in order to proceed, that delays the interaction. This ability to resolve a customer issue plays a big part in loyalty and impacts the likelihood of that person recommending your product or service.

Customer Experience 71

Customer Experience Ecommerce CRM Customer Relationship Management 71

Wootric CX Blog

JANUARY 14, 2020

Companies often possess rich information about customers that could surface issues and guide improvement. Here are some examples: CRM: personal data, life cycle stage, revenue, renewal data. Business intelligence in CRM. Wootric voice of customer data in Salesforce | Account level view.

Customer Experience 64

Customer Experience Net Promoter Score Effort Score Voice of Customer 64

Experience Matters

DECEMBER 15, 2015

As companies connect rich customer feedback with reams of CRM and operational data, the value of predictive modeling will rise exponentially. In 2016, we expect to see firms that have built data hubs over the last few years investing in predictive modeling and using the insights to develop a more personalized treatment of customers.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

Kustomer

NOVEMBER 9, 2023

At Kustomer, we believe that understanding, embracing, and harnessing the power of AI in CX is not just a necessity—it’s the key to revolutionizing the way we connect with customers. Jess is also known for hosting the Oopsie Podcast, where she delves into real stories of customer experience professionals.

Innovation 52

Innovation Customer Experience Professionals e-support Industry 52

Lumoa

JANUARY 19, 2023

Here are some examples of tools you might consider: Qlik Zoho Analytics Tableau PowerBI Pro tip : Remember also to determine whether there are any other company-wide tools (such as CRM or help desk software) where important customer data might be stored.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

ModSquad

JULY 1, 2019

If the agent has to access a different CRM system in order to proceed, that delays the interaction. This ability to resolve a customer issue plays a big part in loyalty and impacts the likelihood of that person recommending your product or service.

Customer Experience 40

Customer Experience Ecommerce CRM Customer Relationship Management 40

ijgolding

APRIL 29, 2016

It is always a huge pleasure and often humbling for me to meet fellow Customer Experience Professionals. As well as being remarkably reassuring that I am not the only customer focused ‘nutcase’, I learn a considerable amount too! Over 25 years in total.

Fashion 120

Fashion Social Media Retail Consulting 120

ijgolding

MAY 17, 2018

Today I am absolutely delighted to share my final interview with Genevieve Bruketa-Baskovic – an amazingly well travelled Customer Experience Professional who is passionate about doing everything she does with the customer in mind – enjoy…. Tell us a little bit about your working background: Genevieve.

Travel 164

Travel Hotels Customer Experience Feedback 164

PeopleMetrics

DECEMBER 27, 2019

No matter how talented you are as a customer experience professional , you need a team to create a world-class VoC program. IT can also help create an automated system for this process, such as connecting a point-of-sale system or CRM to your VoC software platform via an API. The Information Technology (IT) Department.

CEM 82

CEM Telecommunications Software Analytics 82

Answer Dash

APRIL 16, 2019

Understanding customers’ consequences compels employees to anticipate customers’ reactions and to align their decisions with what’s most efficient and effective for customers and your firm. Knowing customers’ overall objective empowers employees to find novel ways to generate value that customers will reward.

Customer Experience 76

Customer Experience Financial Customer Journeys Handbook 76

Oracle

APRIL 11, 2018

Des gave an inspiring outlook for all customer experience professionals. “A survey of 350 customer experience professionals revealed 65% feel ready to drive CX innovation but over 50% are concerned their competitors are doing it better.” Constantly run experiments and test.

Self Service 40

Self Service Customer Experience Professionals CRM Technology 40

Tricia Morris

DECEMBER 18, 2015

. • Jeanne Bliss: Chief Customer Officer Author and CXPA Co-founder. Sumair Dutta: The Service Council Chief Customer Officer and Former Aberdeen Customer Experience Analyst. Annette Franz: Certified Customer Experience Professional, CX Journey Author and CXPA Board Member.

Trends 40

Trends Chief Customer Officer Customer Service eBook 40

Forcivity Salesforce

JUNE 7, 2021

Because of this challenge, 86 percent of manufacturing customer experience professionals believe CX is a competitive differentiator. Customer demands for faster deliveries, greater choices, and instant gratification are apparent more than ever.

Omni-Channel 52

Omni-Channel Self Service Ecommerce System 52

Clarabridge

OCTOBER 2, 2018

CXPA’s 6 th Annual Worldwide CX Day presents a fantastic opportunity for Clarabridge to celebrate the increasing significance of customer experience for businesses across the globe. A second lesson is that that the voice of the customer is everywhere and focusing on just one source of data is not good enough anymore.

CEM 40

CEM Social Media Analytics Customer Experience Professionals 40

Tricia Morris

JANUARY 11, 2016

In Microsoft’s ten customer service trends to watch this year , general manager Bill Patterson makes the case that employee empowerment (especially around knowledge, insights and mobility) will create an even greater separation between the customer service and customer experience leaders and laggards in 2016.

Trends 40

Trends Customer Service Chief Customer Officer CRM 40

Lumoa

APRIL 24, 2018

If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional. Peter Lavers Customer Experience and CRM Expert. blog linkedin twitter Why? blog linkedin twitter Why?

System 338

System Effort Score NPS Net Promoter Score 338

ClearAction

AUGUST 13, 2019

Understanding customers’ consequences compels employees to anticipate customers’ reactions and to align their decisions with what’s most efficient and effective for customers and your firm. Knowing customers’ overall objective empowers employees to find novel ways to generate value that customers will reward.

Customer Experience 48

Customer Experience Financial Customer Journeys Customer Experience Professionals 48

SurveySensum

JULY 14, 2020

XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. Jaakko Männistö is an entrepreneur, Founder, and Omnichannel Customer Experience Professional.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Lumoa

OCTOBER 31, 2018

This will push more aggressive change driven by Customer Experience professionals. Organizational alignment will be most critical – both internally and to the market and customer expectations. Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay!

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

ClearAction

JANUARY 6, 2021

Customer experience professionals can help silo-smoothing become a way of life. 19) Start cascading customer experience objectives. 21) Start coordinating among all facilitators of customer experience management. This improves ease-of-work and ease-of-doing-business.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

Alida

SEPTEMBER 22, 2016

Andrea Bonk, CRM and market research coordinator at OSF Healthcare, shared how listening to patients allows her to create stronger marketing messages. Brands are failing to meet customer expectations. Bringing research in-house with an insight community has resulted in savings of approximately $650,000 in one year.

Innovation 100

Innovation Marketing Social Media Healthcare 100

ClearAction

OCTOBER 1, 2018

CXM status quo is on a long slog to CX-centricity because it begins with a program such as customer service, customer voice, CRM, customer loyalty program, or digital marketing. Each of these starting points emphasizes customer-facing roles, reacting to and seeking to shape customers’ actions.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Bob Hayes

MARCH 28, 2015

Think of CRM systems, customer surveys, social media posts and review sites and how dashboards are created to help front-line employees make better decisions to improve the customer experience. The better the grasp of statistics people have, the more insight/value/use they will get from the data.

Analytics 40

Analytics Analysis Customer Experience Professionals Data 40

Chattermill

NOVEMBER 4, 2018

Whether it’s through automatically reading and classifying new support tickets, getting ahead of bad press, or discovering new business insights from unstructured data—Machine Learning stands to be a powerful tool the customer experience professional can integrate into their workflow. Text Analytics for Business Insights.

Strategy 76

Strategy Social Media Analytics Analysis 76

Qualtrics

FEBRUARY 20, 2019

From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX’. I expanded the CX focus beyond user experience to enterprise-wide topics, such as voice of customer programs.

Groups 30

Groups B2B CRM Culture 30

Customer Guru

MARCH 7, 2018

To prepare myself in advance, I would go through their profile saved on our CRM to understand them better. After meeting these guests, I would also update their profiles in the same CRM, so that they could have a great experience across all the Taj Hotels. What would be your word of advice for them?

Customer Experience 65

Customer Experience Customer Centricity Chief Customer Officer B2C 65

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. By Steve Offsey.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

ClearAction

OCTOBER 4, 2015

There are a lot of misconceptions and erroneous labels of "CX strategy" As explained in the white paper " Customer Experience Strategy: Exploring the Success Factors ", a shared vision across the C-team is necessary. " It is part of a broader celebration of Customer Experience Day.

Strategy 48

Strategy Customer Experience How To ROI 48

Amity

APRIL 25, 2016

VP of Client Experience & Transformation - ADP. David is incredibly passionate about the emergence of Customer Experience as a profession, and was a founding member of the Customer Experience Professionals Association. Jason specializes in Customer Success Management & maximizing IT user adoption.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48