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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. What is the Voice of Customer Process?

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XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?

InMoment XI

Q: How did you get the NZAA Voice of Customer Program off the ground and what were the bumps on the way? A: Next up for NZAA is strategic customer journey mapping! Of course, all different business units will have varying opinions, but NZAA will use business and VoC data to validate these.

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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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When CX Value Is Hard to Find: 3 Truths You Need to Hear if Your CX Program Isn’t Moving the Needle

InMoment XI

Of course, today’s experiences are crucial. Because if you can predict and solve future customer problems today, you’re already a few steps ahead. And that doesn’t just apply timewise as your customer journey develops. Truth #2: Improving Experiences (and Finding CX Value) Focuses on the Big Picture.

Fashion 493
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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey.

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Listen to Learn, Listen to Earn

CX Journey

Personas are fictional characters created to describe your ideal prospect or actual customer. They are derived through primary research - research that can then also be used for your customer journey maps. Used properly, personas keep the customer alive and front and center by the entire organization.

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Loyalty Marketing Programs: How CX Insights Can Inform Incentives

InMoment XI

On the other hand, customer experience invests more in the ongoing conversation through the customer journey. Of course, incentives can differ greatly depending on the industry and individual organization. Selling them more aptly summarizes the loyalty marketing mindset. It focuses on selling through incentives.

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