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Your Guide to Mastering Brand Reputation Management

InMoment XI

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. When your brand identity is cohesive and mirrors the values that matter most to your business, it becomes a powerful tool for connecting with consumers on a deeper level. Consistency builds trust and recognition.

Brands 378
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How to Create and Share a Google Reviews Link

InMoment XI

Proactively asking for feedback in the form of Google reviews is a great way to strengthen customer relationships, connecting your brand to the voices that matter the most. Make it as easy as possible for customers to click the link and leave their feedback. Stay compliant with review guidelines.

How To 260
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Review Management: An Essential Component of Modern Marketing

InMoment XI

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. In these digital spaces (just as in traditional feedback channels like support and service phone calls and various types of surveys ), customers want to be heard individually and addressed personally.

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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Reviews are also an important source of valuable feedback about your products, services, and overall customer experience. By learning how to ask for reviews, organizations can actively contribute to a feedback loop that should help teams identify strengths and weaknesses and make necessary adjustments to enhance their offerings.

Examples 260
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How Voice of Customer (VoC) Programs Revolutionize Compliance in Financial Services

InMoment XI

RG 271—Closing the Inner and Outer Loop One of the critical regulatory guidelines that financial firms must adhere to is Regulatory Guide 271 (RG 271) , introduced by ASIC following the Royal Commission in 2021. A VoC program, along with closed-loop feedback activities, plays a pivotal role in meeting the obligations under RG 271.

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The Complete Guide: How to Respond to Google Reviews

InMoment XI

These reviews, which appear on Google Maps and Google Search as well as on your company’s Google Business Profile, give people a way to share their experiences not only with businesses but with fellow consumers, too. 94% of consumers say that a negative review has convinced them to avoid a business.

How To 260
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Google Reviews: Steps for Businesses to Succeed

InMoment XI

Whether you operate in retail, financial services, insurance, or any other industry, consumers will not purchase your product or services if you have poor Google business reviews. These reviews often include ratings, written feedback, and sometimes photos. Google reviews are synonymous with success in today’s business environment.