Second to None

JULY 12, 2018

Consumer recommendations serve as one of the most powerful tools available to any brand. In the past two decades, the Net Promoter Score metric has served as a data point for these consumer recommendations , allowing your brand to easily understand its performance compared to industry competitors. appeared first on Second To None.

Consumers 54

Consumers Customer Experience Net Promoter Score NPS 54

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Once you have collected enough information about the market-at-large, your brand can begin to adjust its experience to meet these evolving consumer desires.

Retail 54

Retail Consumers Brands Trends 54

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. That’s what we asked each of them: How do you see the future of customer experience?? Much of the improvement has been driven by advancements in product innovation and digital technology.

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

Second to None

APRIL 3, 2018

Emerging fast-casual brands can capitalize on this desire by consistently rolling out new menu items and special offers to ensure that customers do not get bored and are itching to return and try the next upcoming promoted item. Consumer preferences in the fast-casual industry are shifting towards brands with a great Customer Experience.

Brands 63

Brands Consumers Rewards Programs Loyalty 63

InMoment XI

SEPTEMBER 13, 2022

Foot Locker is constantly striving to deliver the most memorable, innovative experiences to their “modern athlete” customers, and they have some incredible exciting initiatives planned for the next year! 4 Tips to Drive Innovative Customer Experience. Innovation Tip #1: Understand Your Audience. Let’s dive in!

Innovation 493

Innovation Sports Tips Video 493

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. Failure to do so is disrespecting the customer and the business."

Tips 296

Tips Culture Exercises Feedback 296

Second to None

FEBRUARY 8, 2018

Ultimately, organizations that figure out how to put the consumer at the center of their search strategy will position themselves to be leaders in this field. But how much is the target customer actually influencing that strategy ? Today, a solid search marketing strategy has to be equal parts data and customer.

Consumers 67

Consumers Strategy Voice of Customer Trends 67

Second to None

JULY 22, 2020

As consumers follow social distancing guidelines, curbside pickup is becoming the channel of choice. According to Accenture , one in five of consumers who recently placed a grocery order online, did so for the first time. Consumers in grocery stores are continually embracing this new normal of purchasing to meet their everyday needs.

Retail 114

Retail Guidelines Consumers Wait Times 114

Lumoa

OCTOBER 31, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience? Customers want unique, special and innovative.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. Failure to do so is disrespecting the customer and the business.".

Tips 182

Tips Culture Exercises Feedback 182

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. Failure to do so is disrespecting the customer and the business.". ,,, 4.

Tips 182

Tips Culture Exercises Feedback 182

Second to None

OCTOBER 9, 2018

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. However, simply having the option of buying your product online is not enough based on current consumer expectations. It is impossible to eliminate cart abandonment completely.

Abandon Rate 67

Abandon Rate Online Experience Ecommerce Customer Centricity 67

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback. 1] [link]. [2]

Communication 86

Communication Voice of Customer Call Center Ecommerce 86

Second to None

FEBRUARY 1, 2019

In doing so, your company will move from a product-centric model to a customer-centric one. The customer will be at the forefront of every operation, guiding your business towards a higher satisfaction rate amongst your audience. Trust is critical in this age of information overload. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

Second to None

FEBRUARY 4, 2020

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Customer Centricity 118

Customer Centricity Report Voice of Customer Retail 118

Second to None

OCTOBER 23, 2018

1] Beyond a great tasting pie, price, convenience and sheer-availability are the major factors that push consumers towards these restaurants. Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey.

Brands 74

Brands Measurement Customer Centricity Poor Customer Service 74

Second to None

AUGUST 16, 2018

Nowadays, creating a great experience requires more than training employees to provide exceptional customer service. To truly separate your banking brand from the competition requires a customer-centric , omnichannel approach. The post Is Your Financial Services Brand Measuring Its Customer Experience? 1] [link]. [2]

Financial 59

Financial Measurement Brands Self Service 59

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey. Our solutions are developed on the basis of solid research and statistical science.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

AUGUST 9, 2018

Brands that acted solely on the data provided by these bad profits were not paying attention to what customers were saying. Once a new concept like chord-cutting entered the market, consumers quickly jumped ship. Because profit levels maintained, many brands did not care that their consumer satisfaction scores were dropping.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

AUGUST 14, 2018

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. Thus, implementing measurement programs as a tool to capture this customer feedback data has become an integral aspect of any Customer Experience platform.

Brands 59

Brands Customer Centricity Fashion Voice of Customer 59

Second to None

MARCH 13, 2018

However, now that there are more channels for brands to interact with customers than ever before, there is a corresponding massive amount of data that a brand must filter through in order to acquire actionable outcomes from these data-collection programs. Our solutions are developed on the basis of solid research and statistical science.

Measurement 59

Measurement Voice of Customer Customer Centricity Analytics 59

Second to None

FEBRUARY 6, 2019

Defining a way for CX employees to contribute their input will create an environment that promotes innovation and progress. You have to know what the customer wants before you can give it to them. Investing time to examine both survey data and general tendencies of consumers will provide you with a direction towards productive change.

Customer Experience 67

Customer Experience Voice of Customer Innovation Course 67

Second to None

JUNE 12, 2018

Emerging national brands have even more of a responsibility to collect this data because they are still in the process of establishing trust with their consumer base. In fact, companies that utilize data as a tool to increase the personalization within their customer touchpoints experience a 6%-10% increase in revenue.[3] 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omni-Channel 72

Second to None

AUGUST 21, 2018

As your brand grows, so too will the various offerings you provide to consumers. As a result, organizations are always coming up with new ideas to provide optimized value to customers across every channel. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

Second to None

SEPTEMBER 7, 2018

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. First impressions play a huge role in any relationship and that is especially true for brands and consumers.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

MAY 31, 2018

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

Second to None

OCTOBER 16, 2018

New technologies have shifted consumer expectations, changing the necessary preparatory work that a brand must complete to ensure a bountiful holiday season. 1] Your website and eCommerce store needs to have the capability to offer product insights, customer support, purchasing options and any other service request. 1,2,3 [link].

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Second to None

SEPTEMBER 11, 2018

More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer. Develop a digital identity that contributes to your overall brand experience by providing a unique value and reducing as much customer effort as possible. 1,2 [link]. 1,2 [link].

Retail 59

Retail Brands Omni-Channel Touchpoint 59

Second to None

AUGUST 28, 2018

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization.

Report 59

Report Measurement Voice of Customer Leadership 59

Second to None

OCTOBER 5, 2018

There is a constantly shifting spectrum of consumer desires and expectations and if your team is not learning and adjusting to these trends customers will quickly move on to a brand that piques these evolving interests. In practice, these live chat representatives can help customers in a variety of different ways. 1] [link]. [2]

Chatbots 59

Chatbots Ecommerce Voice of Customer Retail 59

Second to None

JUNE 14, 2018

Whether it takes place in-person , online or over the phone , consumer recommendations have been proven to be one of the strongest methods of convincing new customers to try out your brand. Creating a customer journey that encourages high levels of word-of-mouth recommendations is better known as the Net Promoter Score philosophy.

NPS 66

NPS Brands Net Promoter Score Effort Score 66

Second to None

SEPTEMBER 18, 2018

To create an effective overall brand experience employees must strive to reduce consumer effort within every individual touchpoint. One pillar of the brand experience that is especially influenced by employee engagement is customer support, especially within your organizational call-center.

Call Center 48

Call Center Effort Score Net Promoter Score Voice of Customer 48

Second to None

JULY 10, 2018

For Customer Experience research projects like mystery shopping , choosing the right vendor can be a huge determinant of the value provided by the program. However, as you expand your brand to reach new locations across the country, it becomes increasingly challenging to retain the Customer Experience that brought you this original success.

Brands 63

Brands Competitive Advantage Voice of Customer Financial 63

Second to None

JUNE 26, 2018

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. 1] The data that is collected, filtered and analyzed in a mystery shopping initiative can help your team build towards this level of trust with consumers.

Retail 63

Retail Brands Omni-Channel Fashion 63

Second to None

SEPTEMBER 27, 2018

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels. 1] [link]. [2] 2] [link]. appeared first on Second To None.

Retail 69

Retail Measurement Brands Omni-Channel 69

Second to None

MARCH 22, 2018

To capture this data, many brands implement Customer Experience measurement programs like mystery shopping because it offers an unbiased consumer perspective of your brand and offers leadership the capture intensely specific customer feedback data. 1,2,3: [link].

How To 81

How To Retail Leadership Guidelines 81

Second to None

AUGUST 9, 2019

Over the customer lifetime, “emotions inspire and frame the depth of brand loyalty” [2] When prompted, 60 percent of long-term customers used the same, emotion-fueled language that they would use towards their loved ones to describe their connection with their preferred brands. [3] 4] Emotion Embeds Memory. 5] [link]. [7]

Loyalty 83

Loyalty Touchpoint Brands Voice of Customer 83