ShepHyken

OCTOBER 9, 2020

This Pandemic only put a bigger pressure on retailers to move faster and stop postponing the adoption of technology for “when we’ll have budgets and time to explore innovation”. By using multi-channel, retailers manage each of them separately: offline, online, loyalty programs, etc. What does that mean for the customers?

Retail 139

Retail Customer Experience Multi-Channel Omni-Channel 139

ClearAction

FEBRUARY 27, 2016

Resources dedicated to post-purchase customer experience management tend to be repurchase campaigns and loyalty programs. It’s all about connecting: goals, people, metrics, processes, and data. Connect to Enterprise Goals. Connect People. Connect Metrics.

Marketing 48

Marketing Metrics Connections Customer Retention 48

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ClearAction

JANUARY 4, 2020

It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships. While some growth can be gained solely through these programs, diminishing returns are inevitable.

Engagement 48

Engagement Customer Experience Net Promoter Score Employee Engagement 48

InMoment XI

MAY 14, 2022

We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.

Brands 493

Brands Loyalty Retail Competitive Advantage 493

Qualtrics

FEBRUARY 20, 2020

Get the inside track from innovators at the world’s largest and most disruptive tech, media and telecom brands, industry experts, and the world’s experience management leaders at X4 Summit 2020. There’s a rolling agenda each day of demonstrations and short classes covering all the latest innovations on the XM Platform.

Government 32

Government Employee Experience Leadership Employee Engagement 32

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. To be perfectly clear, this does not mean that any bank should cease to innovate around consumer-facing UX.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

C Space

JULY 21, 2020

The planned hundreds of thousands of tests, over the course of the potential season, are expected to cost around $75 million, but the NFL has powerful incentives to play, including revenue from the TV networks that now rely on it to connect audiences with advertisers. Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We

Brands 52

Brands Transportation Sales Innovation 52

SurveySparrow

AUGUST 30, 2023

Have you ever stepped into a restaurant and felt an instant connection? It goes beyond just ordering and consuming food; it’s the entire ambiance, service, and emotional connection a patron forms with the establishment. It’s about creating moments that resonate, emotions that linger, and connections that drive loyalty.

Customer Experience 52

Customer Experience How To Loyalty Programs Social Media 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

SmartKarrot

JULY 6, 2022

To create enduring connections with clients and colleagues in this dynamic environment, put up a few best practice courses on how to make the most of attendees’ time at conferences, dinners, and workplace gatherings. Q 9: What is the best way to manage loyalty programs and customer feedback?

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

Currency Alliance

MARCH 30, 2022

The ability to innovate with scant resources – and constantly leaning on others for help. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. Innovating with scant resources.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Retently

FEBRUARY 21, 2024

It encourages engagement by allowing them to share their unique journey, which can foster a deeper connection with your brand. Innovative Alternatives to Traditional “How Did You Hear About Us?” survey question, it can be beneficial to consider more innovative options at times.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. The good news is your loyalty program is one of the most effective ways to achieve significant differentiation.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

SurveySensum

APRIL 8, 2024

The digital landscape provides small businesses with a vast field for innovation, growth, and prosperity, provided they navigate it with the right strategies. This involves innovative product design, superior customer service, or a unique approach to solving market problems.

Strategy 52

Strategy Social Media Advertising Analytics 52

Currency Alliance

MAY 9, 2022

The next decade will see even more accelerated innovation around the API economy, and those companies that can adapt to constant change will outpace their competitors. . To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years. Flexibility: sector agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ShepHyken

SEPTEMBER 19, 2022

(CMSWire) Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from customer feedback.

Loyalty Programs 65

Loyalty Programs Customer Service Infographics Chatbots 65

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Legacy loyalty marketing was, frankly, financially profligate.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 19, 2021

If you’re responsible for budgets, you’ll also have the added objective of keeping down development and maintenance costs which, for brands operating legacy loyalty systems, are becoming painfully high. Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

MAY 9, 2019

Of course, until a few years ago, there was no “mobility sector”. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

BirdEye

MARCH 17, 2023

Partnering with a HR small business consultant with existing industry connections and access to talent referrals can help you hire the right people and manage them well too. This helps businesses get ahead and course correct, saving a lot of time, resources, and money. Who needs small business consulting services?

Consulting 98

Consulting Social Media Financial Strategy 98

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” Deploy the basics within the course of a year to activate flowing CXM. ” 5. .”

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Qualtrics

FEBRUARY 17, 2020

Wednesday sees the event kick off with Qualtrics CEO Ryan Smith , Oscar-winning actor Matthew McConaughey , Co-founders of Magnolia Chip and Joanna Gaines , Co-founder and CEO of The Character Lab Angela Duckworth and of course former First Lady, Michelle Obama. Create an unmatched connected customer experience. And that’s just day 1!

Government 34

Government Leadership Employee Experience Automotive 34

Pointillist

MAY 23, 2018

A global travel company, for example, used journey discovery to focus on the journeys of 20,000 anonymous customers and connect their online and offline behaviors—incremental holiday bookings, email open rates and click-through rates—to create unified journeys. Visualize a “future-state” customer experience to spur innovation.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90