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Is it Time to Do Away with Market Research Departments?

C3Centricity

Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. It also allows the measurement of its ROI.

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Being relevant and making an impact – it’s worth the effort and investment!

Dapresy

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. All solid reasons, yet this isn’t hindering a growing number of companies that are re-thinking strategies and processes to enable a competitive advantage and future growth.

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Why Journey Map? 3 Problems They Can Solve

Experience Investigators by 360Connext

If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. . When organizations can’t connect customer data to business results, they can’t see the ROI of CX.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

It reports: “Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell and Hyatt Hotels, accelerating a trend that began a few years ago.”. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook.

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How To Measure Product Adoption Using Product Analytics

Gainsight

Product adoption is foundational for SaaS companies because they need customers to use their products in order to start hauling in revenue. That iterative process makes it easier to understand your users, deliver faster value, and prove ROI. Start now by reading our full ebook, “Product-Led Success: The Professional’s Handbook.”.

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

Luckily for me, they do have an amazing company commitment to customer service, and have documented it well in Be Our Guest: Perfecting the Art of Customer Service. Another book that takes a holistic approach to support, Customer obsessed: A whole company approach to delivering exceptional customer experiences by Eric Berridge.

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Why cognitive testing reaps ROI for market researchers

Qualtrics

Case in point: Let's say your company sells products to physicians that make their jobs easier. Learn more in our handbook of survey question design. The post Why cognitive testing reaps ROI for market researchers appeared first on Qualtrics. Download Now.

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