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NPS: Achieving Brand Loyalty by Closing the Feedback Loop

Kayako

Loyalty takes time. It takes energy, effort, and a willingness to understand. And I’m still amazed at how too many people and brands neglect this fundamental driver of every great business: feedback. Fortune magazine published an article titled Why Startups Fail, citing post-mortems done on 101 startups. Case in point.

NPS 151
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52
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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49
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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

Getting to Know CX Software CX software includes applications and platforms that aim to enhance customer interactions, elevate satisfaction levels, and foster loyalty. With access to a customer’s interaction history, agents can provide personalized responses that are both relevant and contextual, fostering trust and loyalty.

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Effort and Responsiveness in Customer Service Impacts Customer Loyalty

CSM Magazine

Customer expectations of interactions with brands and businesses have intensified and show no sign of slowing down. However, if and when they do, they want them solved with as little effort on their behalf as possible. From this research a new customer metric Customer Effort Score (CES) was born. Effort matters.

Loyalty 69