NICE inContact

SEPTEMBER 11, 2018

Today, contact center leaders who embrace the cloud are quick to see its benefits – powering engaging customer experiences while positively impacting business outcomes. In an environment where customer expectations are rapidly evolving, and flexibility is key to survival, cloud platforms have set new standards for engagement and satisfaction.

Contact Center 120

Contact Center Virtual Agent Net Promoter Score Self Service 120

SmartMessage Blog

FEBRUARY 25, 2024

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Fashion 52

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. How do you gauge customer value?

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Trends 54

SMG CX

MAY 5, 2021

As this last year has demonstrated, it’s critical for brands to remain agile as customer + employee behaviors, expectations, and needs continue to evolve. Having the ability to create, target, and deploy experience feedback channels in a rapid fashion is essential to delivering on the heightened demands of your customer base.

Feedback 52

Feedback Fashion Management Brands 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Kustomer

JANUARY 7, 2022

Customer service can be a challenge in any type of business, but the last two years have created unprecedented obstacles and shifting circumstances across industries around the world. While popular before the pandemic, subscription-based businesses in particular have been enjoying accelerated growth within this transformed shopping culture.

Customer Service 97

Customer Service Self Service e-support Automotive 97

Second to None

APRIL 18, 2019

Cultural shifts have led to the adoption of new customer demands and values, pushing companies to evolve towards these changes. In an effort to reach customers in a way that resonates with the current standards, influencer marketing came into existence. Building Trust with the Customer.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Optimove

JUNE 30, 2022

Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing. Brands have known for ages that some customers are more valuable than others.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Beyond Philosophy

FEBRUARY 22, 2018

For years, Apple has distinguished itself as a company that knows how to build an emotional connection with its customers. But with its recent missteps in its handling of iPhone battery issues, one has to wonder: has Apple lost touch with its customer base? Poor Communication Leads to Unhappy Customers.

Travel 131

Travel Fashion Customers Policies 131

SurveySensum

JULY 27, 2023

Do you know how Amazon suggests the products that you totally love based on what you’ve bought and browsed? — By actively gathering and analyzing customer feedback to get insight into its customer’s preferences. That’s also the power of understanding customer feedback and data. And Netflix?

Retail 52

Retail Examples Feedback Customer Experience 52

Hello Customer

JANUARY 16, 2020

January typically is a month to forecast trends, and we believe customer retention will be an important one. And as fashion shows us, every trend returns at some point in time. Customer retention or acquisition? Gaining new customers was their highest purpose, and they put a lot of resources into achieving that goal.

Customer Retention 92

Customer Retention Effort Score Fashion Study 92

SurveySensum

NOVEMBER 22, 2023

Do you know that 88% of online customers don’t return to a website after a poor user experience? Through website feedback – a compass guiding you toward satisfied customers and higher profits. Website feedback is like having a direct conversation with your customers.

Feedback 52

Feedback Customer Insights e-support Social Media 52

SurveySensum

NOVEMBER 8, 2023

Customer experience encompasses every interaction a customer has with a business. In today’s competitive­ and digital landscape, CX can either build or break a brand. A survey conducted by TELUS International revealed that 65% of customers anticipate­ some level of CX automation in their customer journey.

Customer Experience 52

Customer Experience Chatbots How To Effort Score 52

Ecrion

JUNE 16, 2020

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. How do you, as a brand, navigate through a crisis? Maintaining customer relationships has become more important now than ever.

Customer Engagement 59

Customer Engagement Engagement Strategy Social Media 59

SurveySparrow

OCTOBER 6, 2022

Brands divide its customers based on psychographic segmentation. The way we buy, the careers we choose, the brands we are loyal to, and even the movie stars that we look up to are determined by this. Based on analyzing these characteristics, customers are divided into different segments.

Examples 52

Examples Sports Fashion Social Media 52

Optimove

APRIL 8, 2020

Instead, we must pedal on and talk to our customers. We must stay relevant in our customers’ minds and their hearts. So, what can your brand bring to the table? It’s the perfect example of a brand reaching out to their customer base to promote positive social media engagement amid the coronavirus pandemic.

Sports 52

Sports Travel Fashion Tips 52

C Space

JULY 27, 2021

3 Chase Polan is the Founder and CEO of Kypris Beauty, a beauty brand which specializes in sustainably grown botanicals, and one which has developed a very loyal customer base during its 10 years in business. This is something that brands have to consider if they want to truly connect with their consumers.

Fashion 52

Fashion Consumers Brands Brand Values 52

NobelBiz

JANUARY 23, 2024

As a call center owner, manager, or supervisor, are you grappling with the challenges of elevating customer satisfaction, retention and boosting lead generation? The answer to these pressing concerns may lie in the transformative power of Customer Support as a Service (CSaaS).

Contact Center 52

Contact Center Contact Center Software CRM Call Center 52

Alida

FEBRUARY 23, 2018

Apparel companies at both ends of the spectrum—big name brands to new wave upstarts—are folding as people buy less clothes. But regardless of the reasons for the shift in shopping habits, the remaining apparel and fashion companies are facing a retail landscape that’s more competitive and cutthroat. Take a tailored approach.

Apparel 82

Apparel Retail Industry Trends 82

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Optimove

NOVEMBER 18, 2021

And while, as we mentioned a few weeks ago – many marketers like to talk about how important Retention, Customer Data Platforms, and Actionable Data are – when push comes to shove, most will revert to old-fashioned, perhaps even outdated, tactics. Existing customers’ number of items per order is more than 20% higher than the average.

Marketing 64

Marketing Effort Score Retail Loyalty 64

ProProfs Chat

JANUARY 23, 2020

If I were to ask you what is customer value, what would you say? How loyal are they to your brand? Or any profit you reap from your customers? But, there is more to it than just “profits” and many companies fail to see the effort they need to put in to get good customer value. But how to define customer value?

How To 96

How To Net Promoter Score Comparison Self Service 96

Optimove

JUNE 4, 2020

The data shows that retailers have effectively engaged both existing and new customers, even during these troubling times. Fashion & Athleisure. On average, the ratio of new to existing customers during the 2020 MDW was 44% new customers to 56% existing customers. Sounds surprising?

Fashion 52

Fashion Retail Sales Metrics 52

CSM Magazine

JANUARY 16, 2020

Recent studies show that more than 80% of global customers feel that businesses should adopt sustainable practices and that 37% of them cite environmental impact as the main factor they consider before making a purchase. Green” can mean a lot of things and customers may not be happy with vague explanations. Give precise examples .

Customer Experience 52

Customer Experience Policies Fashion Examples 52

SurveySensum

JUNE 1, 2023

Retail businesses thrive on repeat customers. Therefore understanding these customers isn’t just helpful but essential. The NPS score of your business determines how loyal your customers are and how likely they are to recommend you to others. Higher NPS scores indicate you have more customers to promote your business.

NPS 52

NPS Retail Effort Score Net Promoter Score 52

Currency Alliance

APRIL 15, 2024

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Segment and score customers.

Customer Engagement 54

Customer Engagement Engagement Effort Score Groups 54

CSM Magazine

DECEMBER 15, 2022

When thinking about how to sell fabrics online, it’s important to provide comprehensive product descriptions that cover everything a potential customer could want to know (size, colour variations, types of materials, etc.). A store with a generic name like “Emma’s Store” isn’t going to attract many customers.

Ecommerce 52

Ecommerce Tips Company Fashion 52

BirdEye

AUGUST 7, 2023

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness.

Strategy 52

Strategy Sales Marketing Social Media 52

BirdEye

OCTOBER 30, 2023

Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Local social media marketing is a game-changer for small business owners.

Social Media 57

Social Media Marketing Advertising Video 57

BirdEye

MAY 1, 2023

Pricing too high could deter customers and drive them to your competitors. Pricing accurately will support customer acquisition, customer retention, and profit maximization. When a brand introduces a product in the market, the price is usually set very high. Let’s consider smartphones, gaming consoles, and video games.

Strategy 98

Strategy Telecommunications Analysis Consumers 98

CSM Magazine

JUNE 30, 2021

The benefits include its affordability, accessibility by customers and features that make it easier to create content. Using social media, a business can stay open 24/7 to attend to customers whenever. Some are predominantly text-based such as Twitter while others such as Instagram and TikTok are predominantly video and photo based.

Social Media 52

Social Media Entertainment Video Fashion 52

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Gather a Cross-Functional Team.

Customer Journeys 529

Customer Journeys Examples Net Promoter Score Touchpoint 529

Pointillist

SEPTEMBER 10, 2020

By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

Customer Journeys 128

Customer Journeys Touchpoint Interaction Net Promoter Score 128