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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Net Promoter Score What is it? NPS measures how likely a customer is to recommend a brand to someone else (friends, family, colleagues). It’s also a great indicator of how customers feel about the overall brand and relationship.

Metrics 270
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

They say that there’s very little these days that everyone agrees upon, but I—of course—do not agree with that sentiment either. Some are calling CX the new marketing, others are calling it the new brand. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business.

ROI 309
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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

This article will explore ways to leverage conversational commerce to improve customers’ experiences with your brand. Of course, chatbots can’t answer every query. Identifying Customer Touchpoints Your first step is to identify the various touchpoints where customers engage and interact with your brand.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . A great customer experience (CX) , of course. . Net Promoter Score (NPS). Customer Effort Score (CES).

NPS 278
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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

Even organizations with running CX programs are often wondering how those efforts are paying off. The Three Areas of ROI. Customers who stay longer with your brand also spend more with your brand. Loyal customers are more valuable to your brand. Of course, CX is not just about learning and identifying insights.

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How to Calculate the ROI of Customer Experience

Opinionator

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. Brands with superior customer experience bring in 5.7 Why are customers unhappy?

ROI 52