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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. 3 Metrics CX Teams Use to Measure Customer Feedback There are a lot of customer experience metrics teams can track, but we see three most commonly used: Net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. What Is Net Promoter Score? What Is a Good Net Promoter Score? Detractors.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

This article will explore ways to leverage conversational commerce to improve customers’ experiences with your brand. Of course, chatbots can’t answer every query. Identifying Customer Touchpoints Your first step is to identify the various touchpoints where customers engage and interact with your brand.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). But what happens when your NPS score isn’t quite as rocketing as you’d like? So keep reading if you want to get your NPS score back on track and supercharge your CX efforts.

NPS 208
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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . A great customer experience (CX) , of course. . Net Promoter Score (NPS). Customer Effort Score (CES).

NPS 278