InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. According to research: 47% of consumers reach out to brands on social because they have a product or service question. Social media also allows you to showcase your brand personality. Why is Social Media Important?

Social Media 260

Social Media Marketing Advertising Feedback 260

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 64

Consumers Survey Brands Marketing 64

Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. Our new report unlocks valuable insights into customer perceptions of AI, and provides tips on how to best use AI to enhance the customer experience and increase lifetime customer value (LCV).

Report 52

Report Consumers Loyalty Brands 52

Optimove

NOVEMBER 30, 2023

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 58

Brands Report Marketing Consumers 58

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes.

Marketing 64

Marketing Survey Report Consumers 64

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 260

Financial Management Banking Insurance 260

Lumoa

MAY 19, 2022

According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Our shopping apps performance report includes. Mobile consumers prefer shopping for beauty and grocery products.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 208

Retail Feedback Trends Consumers 208

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

Automotive 260

Automotive Management Social Media Feedback 260

InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 260

Loyalty Marketing Loyalty Programs Customer relationships 260

InMoment XI

JANUARY 18, 2022

In the past few years, businesses have had to pivot countless times in order to adapt the experiences they provide customers, employees, and the greater market. This is where InMoment’s newest report comes in. But before we dive into the data, we wanted to tell you more about how the report was created. A Word About COVID.

Trends 493

Trends Measurement Customer Experience Entertainment 493

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Loyalty 59

Loyalty Consumers Brands Retail 59

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Consumer Hearts Aren’t Complicated.

Consumers 97

Consumers Brands Social Media Analytics 97

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience. Social media

Consumers 109

Consumers Brands Customer Experience Social Media 109

BirdEye

DECEMBER 26, 2023

Every business owner wants to expand and invest in newer markets. But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. That is all correct.

Brands 105

Brands Social Media Competitive Advantage Analysis 105

2020 Research

SEPTEMBER 1, 2022

consumers are shifting their attitudes toward banking service providers. Legacy banks must consider how to cultivate consumer loyalty and fight back against challenger banks who are simply doing a better job. The goal was to understand how consumers view their relationship with their bank. Word-of-mouth marketing.

Consumers 52

Consumers Report Trends Banking 52

Comm100

FEBRUARY 17, 2022

New data outlined in a report by Acquia shows a massive disconnect between organizations and consumers. Only 10% of customers say that most brands are meeting their expectations for a “good experience”. However, 82% of marketers believe that they are meeting customer expectations. Personalization. Convenience.

Meeting 189

Meeting Brands Customer Service Omni-Channel 189

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up.

Consumers 52

Consumers Marketing Social Media Analysis 52

BirdEye

DECEMBER 18, 2023

Online reviews have rapidly become the top source of new leads, with 34% of marketers citing them as the number one channel for customer acquisition. In fact, recent Birdeye research revealed that: 68% of consumers check online reviews for a business before choosing a brand or service provider.

Tools 98

Tools Brands Social Media Multi-Channel 98

Comm100

APRIL 22, 2021

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Consumer appetite . Evolution of AI .

Chatbots 246

Chatbots Brands Wait Times Consumers 246

Optimove

FEBRUARY 23, 2023

Do you often roll your eyes upon receiving another “Sunday Funday” email from some brand? If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. Cold marketing emails?

Consumers 52

Consumers Marketing Advertising Brands 52

QuestionPro Audience

JUNE 21, 2018

The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer. But with consumer’s eating habits evolving in search of more healthy options, these industries will need to make adjustments to their products in order to capitalize on their shifting tastes. .

Consumers 223

Consumers Trends Industry Report 223

C3Centricity

JANUARY 18, 2020

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better. consumer #brand #Marketing Click To Tweet.

Brands 218

Brands Retail Consumers Innovation 218

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 111

Retail Brands Consumers Case Study 111

Optimove

AUGUST 8, 2023

Our comprehensive survey and report, “The Optimove Financial Services Provider Survey & Report: Harnessing Data for Client-Centric Growth and Lasting Loyalty,” delves into critical trust gaps and marketing fatigue challenges faced by financial service providers.

Financial 52

Financial Report Survey Industry 52

C3Centricity

NOVEMBER 21, 2018

In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. Well something is clearly working for Coke; at the end of last month it reported higher-than-expected financial results for Q3 2018. HOW MARKETING HAS CHANGED.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

SurveyGizmo

AUGUST 21, 2021

Our Panels team is helping many customers run Brand Awareness Studies to enable marketing teams to understand where they stand today and how their advertising and marketing efforts are moving the needle. Longitudinal Reporting for Brand Awareness. Then you can choose from one of eight different report styles.

Study 95

Study Brands Net Promoter Score Effort Score 95

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. The most recent census reports that 21.4% Data from ICMI also reveals that 76% of call center professionals believe bilingual support improves the customer experience, brand loyalty, and customer satisfaction. It’s our thing.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer relationships 52

Customer relationships Consumers Marketing Social Media 52

Forrester's Customer Insights

FEBRUARY 27, 2024

For years, China’s economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1).

Brands 54

Brands Report Sales Consumers 54

Lithium

JANUARY 26, 2022

Catalyzed by the global pandemic, companies and consumers have been ushered into an era that prioritizes digital channels above all else. Instagram, TikTok, and other social media channels doubled down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on.

Report 52

Report Brands Strategy Social Media 52

NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

Merkle

FEBRUARY 16, 2022

Merkle’s Customer Engagement Report is back for Q1 2022. To fuel the insights in this issue, we surveyed over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share.

Consumers 105

Consumers Survey Report Connections 105

CSM Magazine

NOVEMBER 1, 2022

Consumers are increasingly seeking a human connection in their interactions with brands, according to Qualtrics 2023 Global Consumer Trends Report. The consumer trends that will shape 2023 are: Consumer loyalty will be won through personal connections, not pure efficiency.

Consumers 98

Consumers Trends Wait Times Airlines 98