Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Loyalty 105

Loyalty Consumers Brands Retail 105

Beyond Philosophy

FEBRUARY 15, 2024

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. Many emotions exist within those positive and negative categories, too.

Connections 88

Connections Loyalty Brands How To 88

Strativity

NOVEMBER 28, 2022

Consumers had a different relationship with, and metabolism for, content consumption. They didn’t have easy access to cross-cultural communication, trends, and the ability to engage with global brands. A future-proof approach to brand tracking.

Connections 98

Connections Brands Culture Consumers 98

InMoment XI

FEBRUARY 9, 2024

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Perhaps they wrote a positive review about their dealership experience.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

Comm100

FEBRUARY 17, 2022

New data outlined in a report by Acquia shows a massive disconnect between organizations and consumers. Only 10% of customers say that most brands are meeting their expectations for a “good experience”. Read on to find out what customer service expectations many brands are failing to meet, and what they can do to change this.

Meeting 204

Meeting Brands Customer Service Omni-Channel 204

Calabrio

OCTOBER 19, 2022

Our annual Calabrio Customer Connect (C3) event has wrapped, and we are still feeling the buzz of excitement. Ensuring Safety and Offering Additional Engagement. This also demonstrated that even in the face of an unexpected hurricane, we were able to find a way to pivot and create an opportunity for further engagement.

Connections 147

Connections Contact Center Analytics Travel 147

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience.

Consumers 109

Consumers Brands Customer Experience Social Media 109

Beyond Philosophy

APRIL 19, 2024

Stories provide context, making information easier to recall, and create emotional connections that reinforce memory. Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. How narratives aid memory retention and emotional connection.

Customer Engagement 88

Customer Engagement Engagement How To Video 88

Maru Group

NOVEMBER 16, 2022

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. This proposed how brands can connect with customers in a way that validates their uncertainty and supports them through this challenging time.

Consumers 76

Consumers Brands Meeting Comparison 76

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

ShepHyken

SEPTEMBER 29, 2023

This week, we feature an article by Tarek Kamil, CEO and Founder of Cerkl, an internal communication software that helps teams connect. He writes about how employee engagement and customer experience can enhance business performance. When employees are engaged and motivated, they are more likely to deliver exceptional customer service.

Employee Engagement 137

Employee Engagement Engagement Strategy Effort Score 137

CSM Magazine

MAY 14, 2024

CommBox, the leader in AI and automated customer communications, is today launching its new partner programme, CommBox Connect. Founded in 2013, CommBox is a customer service and engagement platform built with Generative AI and Automation at its core, helping brands dramatically lower CX costs.

Connections 52

Connections Marketing Omni-Channel Communication 52

Comm100

JANUARY 20, 2022

The adoption of omnichannel customer engagement has become critical in achieving customer experience (CX) excellence. According to research by McKinsey , “most Gen Z consumers don’t even think in terms of traditional channel boundaries… and they increasingly evaluate brands and retailers on the seamlessness of their experience.”

Omni-Channel 214

Omni-Channel Customer Engagement Engagement Chatbots 214

Maru Group

DECEMBER 1, 2022

People are doing more hours, working second jobs, and trying to make positive changes – switching accounts, making energy-saving decisions, and engaging more actively with retailer discounts and reward schemes. How has it affected how they feel about brands and service providers? How has the current climate really affected our outlook?

Connections 74

Connections Brands Financial Consumers 74

Comm100

MARCH 30, 2021

The customer panic caused by the pandemic has had lingering effects on business: companies are being called to do more with less, with over 80% of consumers expecting more empathetic or more responsive service in 2021. What is omnichannel customer engagement? Recommended for you: What Does ‘Omnichannel Customer Engagement’ Mean?

Omni-Channel 264

Omni-Channel Customer Engagement Engagement Social Media 264

Optimove

MAY 20, 2024

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Case Study 52

BirdEye

DECEMBER 26, 2023

But this can change if your business actively measures brand salience and takes steps to improve it. This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 104

Brands Social Media Competitive Advantage Analysis 104

GetFeedback

JUNE 11, 2019

Indeed, there are many brands with cult-like followings. But why isn’t this level of fandom a reality for every brand? According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Study 170

Study Loyalty Connections Loyalty Programs 170

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Well, the best answer is customer engagement. No business can survive without engaging its customers. These are not only customers but brand loyals. Boosts Revenue Generation.

Brands 121

Brands Engagement How To ROI 121

Beyond Philosophy

MAY 11, 2023

In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences. This first one is from HubSpot.

Customer Engagement 157

Customer Engagement Engagement Social Media Measurement 157

BirdEye

JANUARY 25, 2024

In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business. 50% of consumers read five or more reviews before forming an opinion about a business.

Social Media 109

Social Media Brands How To Multi-Channel 109

Comm100

MARCH 2, 2022

There is no doubt that many consumers look to credit unions for lower fees and higher savings rates, but there’s more to credit unions’ popularity than just the financial gain. Many consumers choose to join a credit union based on this principle, and so expect to receive the very best member engagement that reflects this priority.

Engagement 130

Engagement How To Chatbots Omni-Channel 130

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 94

Consumers Omni-Channel Retail Travel 94

C3Centricity

APRIL 9, 2024

However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful connections with the people who buy their products and services. and then composing messages that resonate with them.

B2C 226

B2C B2B Strategy Marketing 226

NICE inContact

AUGUST 25, 2016

According to Gartner’s report, Bridge Silos of Customer Engagement, or Risk Killing Your customer Experience , “Customer engagement is frequently delivered in silos, even though this is a known, significant customer experience issue. It has never been more important to focus on empowering the frontline.

Customer Engagement 121

Customer Engagement Connections Engagement Contact Center 121

CX Journey

SEPTEMBER 5, 2018

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Ideally, a strong brand identity will mesh both your needs and those of your customer.

Brands 238

Brands How To Social Media Travel 238

NetBase

MARCH 23, 2020

Brands need ways to sway consumer love in their favor. Let’s explore how you can harness these powerful personalities to connect with your consumers on your behalf. Many consumers are hesitant when it comes to influencer promoted products because it can seem like every product is being endorsed in one way or another.

Connections 52

Connections Consumers Metrics Brands 52

CSM Magazine

NOVEMBER 1, 2022

Consumers are increasingly seeking a human connection in their interactions with brands, according to Qualtrics 2023 Global Consumer Trends Report. The consumer trends that will shape 2023 are: Consumer loyalty will be won through personal connections, not pure efficiency.

Consumers 98

Consumers Trends Wait Times Airlines 98

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business.

Retail 78

Retail Engagement Strategy Customer Experience 78

Merkle

FEBRUARY 16, 2022

Merkle’s Customer Engagement Report is back for Q1 2022. To fuel the insights in this issue, we surveyed over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share.

Consumers 105

Consumers Survey Report Connections 105

Strativity

NOVEMBER 30, 2022

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. We communicate who we are, to ourselves, and to others , through the people, places, and things we connect with, as we discussed in our last article. Slacking on communication = red flag #1.

Consumers 52

Consumers Brands Multi-Channel Touchpoint 52

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.

Connections 52

Connections Strategy Marketing Gamification 52

BlueOcean

JANUARY 22, 2019

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge.

Consumers 204

Consumers Trends Customer Experience Strategy 204

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

SurveySensum

FEBRUARY 21, 2024

While AI offers unparalleled efficiency and scalability in handling customer inquiries and providing support, there’s a critical aspect that often gets overlooked— the human connection. Additionally, 62% of customers are more likely to switch brands if they feel treated like a number rather than an individual.

Connections 52

Connections Strategy e-support Chatbots 52