article thumbnail

Your Guide to Mastering Brand Reputation Management

InMoment XI

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

Brands 378
article thumbnail

Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

However, for a business to most effectively leverage the competencies of CXPs, it is vital that they are supported by a critical and powerful ingredient – transformational leadership. An organisations approach to Customer Experience will live or die on the strength of transformational leadership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Examining Amazon.Com’s Relentless Customer Advocacy

Experience Matters

Last week I attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. The answer to that question is the only key metric. It was an excellent event. I was impressed by what the CSL is doing to equip future customer service/experience leaders.

article thumbnail

Simple Lessons From Great Clips’ Success

Experience Matters

As I mentioned in my post about Amazon’s relentless customer advocacy , I recently attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. Great companies have employees that understand and embrace their role in delivering on brand promises. Simple, Powerful Metrics.

article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Purposeful leadership: Leaders within a company need to be aligned on the importance of CX and must agree on the proposed strategy. First, you need to create a CX metrics program.

article thumbnail

Designing a differentiated B2B experience – a 22 step challenge

ECXO

Buyers are also often seeking a strategic partnership and thought leadership to help them solve their biggest problems. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do they consume content?

B2B 128
article thumbnail

15 Brand Trends for 2015

CX Journey

He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers.

Trends 171