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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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Managing a B2C Breakup and 3 Ways to Win Them Back

Russel Lolacher

Are you taking the steps needed after a B2C breakup to keep the relationship alive? B2C Breakup Case Study. How to Bring B2C Back. Maintain a CRM tool — keep track of and maintain those relationships with a program integrated into your marketing, PR and customer service departments (even if it’s all one person).

B2C 61
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How Salesforce CRM can empower your sales team

Forcivity Salesforce

Salesforce’s all-in-one sales platform solutions creates and supports customer relationship management (CRM) software , creating one reliable CRM tool that all departments can utilize. Having the right CRM tool that scales with your company is vital. Increase sales with a cloud-based CRM. Let's talk.

CRM 52
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The Year of B2C CRM: How to Choose Your Next Technology

ENGAGE.cx

These growing challenges in customer engagement continue to illuminate the need for a better way to manage customer relationships. If Big Brand and Super Big Brand are already seeing success with this CRM, then its capabilities must be adequate for yours, right? These are just some of the key components of an effective B2C solution.

B2C 40
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Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?

Optimove

The most in-with-the-times B2C brands out there are customer-centric. The smartest among them make a strategic effort and investment in increasing their Customer Lifetime Value by making CRM Marketing a priority. The luckiest ones do it with Optimove as their Multichannel Marketing/Cross-Channel Campaign Management Hub.

CRM 52
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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. We gathered six such potential pledges for you to choose from this time around (think you can manage 3 or 4? Remember: Top brands are able to drive 33% of the revenue via CRM marketing.

CRM 52
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How B2B Brands Drive Online Reviews

GetFeedback

This is a guest post by Levi Olmstead, Community Manager for G2 Crowd. Online reviews are essential in both B2B and B2C contexts. However, the nature of B2B sales creates certain challenges that companies don’t have to worry about with B2C. Then there’s the difference between B2B and B2C products themselves.

B2B 170