SmartMessage Blog

JULY 20, 2023

Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Gainsight

APRIL 14, 2022

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever.

Chief Customer Officer 59

Chief Customer Officer Effort Score Customer Success Analytics 59

ProProfs Chat

OCTOBER 30, 2021

As for B2B audience, demographics segmentation examples include industry, company size, and job function. A B2B example can be a SaaS brand that offers a marketing platform for small businesses. The simplest type of segmentation, that categorizes your customers based on their physical location. Analyze Existing Customers.

Marketing 95

Marketing Social Media Groups B2B 95

SmartMessage Blog

JULY 13, 2023

Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

ChurnZero

JULY 9, 2020

Just look at B2B bemouths like Salesforce, Moz, and HubSpot. These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. How do you decide if a customer is the right fit? Demonstrated ROI – does the customer have proven results?

Strategy 64

Strategy Marketing Case Study Effort Score 64

ProProfs Chat

MAY 6, 2020

Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Customer Guru

AUGUST 21, 2018

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. John Formica Follow @JohnFormica. Kerry Bodine Follow @kerrybodine. Nancy Porte.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. 1. More Customer Success. 3. Greater ROI.

Company 71

Company Strategy Tips Sales 71

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. 1. More Customer Success. 3. Greater ROI.

Company 71

Company Strategy Tips Customer Success 71

Retently

FEBRUARY 27, 2019

Better customer service equals a better customer experience. In turn, that will make your existing customers more likely to become loyal long-term clients. But how do you offer top-notch customer service that boosts customer retention and increases customer lifetime value?

Social Media 120

Social Media NPS Omni-Channel Effort Score 120

SmartKarrot

MAY 10, 2021

Role: Customer Success Manager – Strategic Location: Remote, United States Organization: Premier Group Recruitment As a Customer Success Manager, you will be actively serving a portfolio of assigned North American accounts including major consumer, prosumer, and B2B brands.

Customer Success 10

Customer Success Roadmap ROI Customers 10

Gainsight

FEBRUARY 2, 2024

Companies engaging their customers with up-to-date product information and success content are reducing churn, decreasing support costs, and improving customer satisfaction. In short, customer training leads to customer retention. You will very quickly begin to see a more informed customer base.

Training 52

Training Course Consulting Software 52

SmartKarrot

MAY 19, 2021

In the SaaS industry it is known that customers have high expectations. There is increased focus by companies on protecting their customer base and improving outcomes for them. B2B customers prefer a personalized experience and nearly 65 percent of them will leave if you don’t deliver as per their expectations.

Customer Success 10

Customer Success How To Effort Score B2B 10

SmartKarrot

JUNE 30, 2020

So along with financial metrics like ROI or bottom-line impact, you must measure customer ‘satisfaction’ scores, ‘willingness’ to refer your product to peers, and ‘intention’ to continue using the product in the next billing cycle. Regular customer surveys help you gather these attitudinal and emotional insights. . Conclusion

Customer Success 10

Customer Success Metrics Measurement Customer Retention 10

SmartKarrot

APRIL 15, 2022

We have stressed it time and again – customer retention is key to the growth of a business! Good customer retention rate = product/market fit. It also means increased customer lifetime value, increased revenue, lower customer acquisition cost , and higher average order value. What makes it a must-read.

Customer Retention 19

Customer Retention CRM Case Study e-support 19

SmartKarrot

FEBRUARY 15, 2021

Customer success fulfills objectives for both sides – customer and vendor. For vendor, it provides value through customer retention, or net revenue retention, product adoption, upsells and brand advocacy. And for customers, it helps them achieve higher ROI from the product.

Customer Success 10

Customer Success Customers Training Consulting 10

Currency Alliance

DECEMBER 13, 2018

Press releases always have to be taken with a pinch of salt, but this one cited a 70% increase in redemption rate across a 75,000-customer trial – an impressive achievement if it can be scaled across HSBC’s full customer base. But customer loyalty itself is more important than ever, now that customer retention is harder earned.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Customer Journeys How To Net Promoter Score 10

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ChurnZero

JANUARY 26, 2021

Through this partnership, we create customer advocates in the market who will provide references and referrals, we renew customers at higher rates, and we have the opportunity to expand revenue by selling additional products and services into our existing customer base.

Customer Success 98

Customer Success Tools Management Chief Customer Officer 98

SmartKarrot

OCTOBER 28, 2022

The guiding principle of strategic account management is that your current customer base is your best source of future sales. Research repeatedly demonstrates that selling to and keeping existing customers produces a higher return on investment (ROI) than acquiring new consumers. Improving Customer Retention.

Strategy 10

Strategy Management B2B ROI 10

SmartKarrot

OCTOBER 13, 2022

Hence, it is important to comprehend how you can drive expansion transformation before diving into who owns the expansion revenue and how CSMs can prepare their customers for account expansion. . What do you mean by the term expansion revenue in B2B SaaS? Maintaining or increasing retention is a CSM’s top priority.

Customer Success 10

Customer Success Management B2B Sales 10

SmartKarrot

APRIL 23, 2020

Customer success is a longer-term strategy that focuses on cultivating deeper relationships with customers by helping them achieve their desired goals for using a platform or application. It spans the entire customer journey, from product development and adoption to customer retention and growth.

Customer Success 10

Customer Success Customer Experience Effort Score Net Promoter Score 10

SmartKarrot

JULY 6, 2020

How users interact with your product in the first thirty to ninety (30 to 90) days after a SaaS product’s implementation is crucial to set the tone for your relationship with customers. User adoption is vital to overall ROI. . A customer is as happy as the percentage of promises you fulfill. Customer Service Management .

Customer Success 11

Customer Success Case Study Customer relationships Survey 11

Qualtrics

FEBRUARY 26, 2019

In the latest in our series of “ Customer Experience Visionaries “, Rachel Richter, VP of Customer Insights at Dun and Bradstreet, joins us to talk about bringing together quantitative and qualitative data to improve customer retention, creating a data-driven culture, and corporate social responsibility.

Analytics 37

Analytics Customer Experience B2C B2B 37