Customer Guru

AUGUST 21, 2018

Michelli is an internationally sought-after speaker, New York Times bestselling author of business books “The Starbucks Experience”, “The New Gold Standard”, “Prescription for Excellence”, and “Driven to Delight”, and an organizational consultant. He specializes in customer experience strategies, customer service engagement, and loyalty.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

ClearAction

APRIL 18, 2020

As a gift that keeps on giving, customer experience annuities free-up resources that were previously dedicated forever to the equivalent of “Band-Aids®”, and re-allocate those resources to higher-value opportunities. Accordingly, mature customer experience management can reduce business risk.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers.

Government 62

Government B2B Customer Experience Customer Journeys 62

SurveySensum

MARCH 15, 2024

Well, how about I tell you that the whole process of market research can be automated and made simple, saving you a ton of time and energy, and can also help you in customer experience management ? It helps you identify and understand your customer base. Sounds too good to be true? Well, it’s not.

Tools 52

Tools Software Marketing Analytics 52

Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. Let’s get started! What do they achieve?

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

ClearAction

MARCH 24, 2017

Value chain thinking is extremely valuable in customer experience management. You can easily see its power in a customer experience journey map: nothing is an island — everything has a sequence and a series of connections that build upon one another. See the Applied Materials example: Strategic Action on B2B VoC ).

ROI 48

ROI Effort Score Customer Journeys B2B 48

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Let’s move on to how many new customers you acquired” is likely the next agenda item.

NPS 96

NPS Net Promoter Score Company Feedback 96

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

ProProfs Chat

MAY 6, 2020

Good Customer Experience Statistics. Negative Customer Experience Statistics. Importance of Customer Experience Statistics. Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

SurveySparrow

MARCH 21, 2023

This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience.

B2B 52

B2B Customer Journeys Customer Experience B2C 52

GetFeedback

DECEMBER 21, 2018

It’s important for businesses to understand what contributes to churn in order to address those issues—and ultimately drive customer retention. Here are 40 customer retention statistics that reinforce the growing need for customer experience management. Customer Retention by the Numbers. McKinsey ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ClearAction

DECEMBER 31, 2015

Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. ” Breaking Down Silos for Customer Experience Management.

Strategy 48

Strategy Customer Experience ROI Sports 48

Feedbackly

SEPTEMBER 26, 2018

And it is also of paramount performance when your customer base grows because there are countless examples of companies who are not able to efficiently scale their customer experience strategies. Expectations for B2C as well as B2B customers. Don’t Forget About Your Mobile Experience.

Customer Experience 56

Customer Experience Social Media Feedback Customers 56

SurveySensum

OCTOBER 17, 2023

And for this, they are required to understand the importance of gathering and analyzing customer feedback. This is why, in this blog, we will explore the top 15 customer feedback tools for NBFCs that you can use for your business to collect customer feedback and gauge customer loyalty and satisfaction.

Feedback 52

Feedback Tools Management Knowledge Base 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience Leadership Analysis 83

BirdEye

AUGUST 24, 2023

By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth. Read further to know the key customer marketing strategies you need to improve your business’s experience, retention, and loyalty.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

BirdEye

DECEMBER 26, 2023

Brand salience helps businesses measure customer loyalty and understand their purchase preferences. Brand salience is understanding customer preferences for a brand over competitors within a specific category. Brand salience boosts brand loyalty The more customers remember and use a product, the more attached they become.

Brands 105

Brands Social Media Competitive Advantage Analysis 105

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Let's go deeper in each of the roles.

Customer Experience 326

Customer Experience Customer Centricity Net Promoter Score Feedback 326

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. Goals: Inbound marketing aims to establish long-term relationships and brand loyalty. Table of contents What is digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Sue Duris Customer Experience and Digital Marketing Consultant.

System 338

System Effort Score NPS Net Promoter Score 338

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Let's go deeper in each of the roles.

Customer Experience 160

Customer Experience Customer Centricity Net Promoter Score Feedback 160

BirdEye

FEBRUARY 23, 2024

External communication in an organization takes the form of: B2B communication: Formal interactions (proposals, presentations, press releases) with stakeholders like clients, investors, media, and government, aiming to build relationships and secure deals. What’s the impact of efficient external business communication in your organization?

Communication 63

Communication Multi-Channel Culture Social Media 63

Thematic

JUNE 13, 2023

Then, use this information to improve your products and customer service experience. Ultimately, this information can increase customer satisfaction, loyalty, and retention. B2C and B2B businesses can both use VoC programs. Or they might discover that they need to improve their customer service.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

BirdEye

DECEMBER 8, 2023

With it, you get: Centralized platform to manage reviews across various online channels Reply and get real-time feedback from customers. Personalize your review replies with AI Monitor reviews on 200+ sites Translate reviews into English and translate your response in your customer’s language.

Tips 58

Tips Strategy Marketing Social Media 58

delighted

JULY 19, 2019

Further reading and resources: What Is Customer Experience? Digital Customer Experience (DCX). Digital customer experience refers to the overall perception of your brand in the eyes of your customer, based on interactions across digital platforms. Customer Experience Management (CEM or CXM).

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56

ClearAction

OCTOBER 1, 2018

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

SmartKarrot

APRIL 15, 2022

It helps CRM professionals broaden their knowledge of digital marketing, customer experience management , relationship marketing, and technologies to improve CRM practices. Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty. What makes it a must-read.

Customer Retention 19

Customer Retention CRM Case Study e-support 19

Qualtrics

FEBRUARY 26, 2019

As the purveyor of all things data, they know how to incorporate insights and analysis in innovative ways to drive customer loyalty. On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple.

Analytics 37

Analytics Customer Experience B2C B2B 37

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth.

B2B 26

B2B Examples B2C Net Promoter Score 26