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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Be more digital.

Apparel 82
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The missing piece in your approach to product innovation

Alida

The stats are discouraging for product management and innovation pros: one study claims that 85 percent of consumer goods end up flops. Another report, conducted in the Harvard Business School, found that that number should be a lot higher: 95 percent. The difficult truth is that innovation is hard.

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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

For example, let’s say you’re an apparel retailer and your target customer segment is young adult females. I’m excited that we can now bring this unique innovation to market and help our customers with much deeper insights about their customers and visitors and what might be driving loyalty”. s ays Kenneth G. How does it work?

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Top 13 marketing channels for your business

BirdEye

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Following previously hot consumer pushes in VR and crypto, it’s valid to be skeptical of the most recent fad in the business world: generative artificial intelligence (Gen AI). Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52
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Phew 2022: Looking Back at the Year We Became a One-Stop CRM Marketing Shop? 

Optimove

Here it goes: January – March: Diversity, Awards, and 1 st Acquisition    January 2022  began with Optimove  being named a top 10 company in women ‘ ’s representation  according to Power in Diversity’s 2022 Women in start-ups report.  Some numbers? 46% of our global headcount, 30% of management, and 41% of director level are women.

CRM 52
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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

“More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey report from Deloitte, “ The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative.”. consumer products leader. What grocery consumers want: convenience, curation and integration.