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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

Successful businesses utilize prescriptive analytics to aid in data-driven decisions that will improve their bottom line. Your business can use analytics to drive success and improve customer experiences. What is Prescriptive Analytics? What is the Primary Goal of Prescriptive Analytics?

Analytics 260
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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Careful and well-implemented text analytics can easily reveal dozens of improvement ideas.

Analytics 208
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How to Cut Down Time on LMS Reporting

CSM Magazine

However, a common issue users face is the significant time investment required to generate reports from their LMS. Fortunately, strategies and best practices exist that can help reduce the time spent on LMS reporting. By leveraging these templates, you can save time by avoiding starting from scratch each time you generate a report.

Report 52
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

The rapid evolution of today’s digital landscape only compounds these challenges, demanding strategic agility and an analytical mindset from today’s marketing leaders. Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5% of company revenue to 9.1%

ROI 226
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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How to Improve the Contact Center Experience in 5 Easy Steps

InMoment XI

This feedback becomes even more valuable when you can harness a data platform that utilizes unstructured data analytics and creates actionable insights. We’ve found that contact center improvement hinges on three kinds of data: customer feedback , social media data , and web analytics.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

When businesses solely focus on the ‘what’ of customer experience data—such as numerical ratings and surface-level feedback—it sets them up for many unproductive discussions and mathematical scrambling to appease an analytical audience. I like to be like the newspaper reporter who continually asks ‘why.”

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The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.