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The Three Pillars of Customer Experience Management

CloudCherry

While there are many approaches to managing CX, we believe that modern organizations must use the three pillars of customer experience to provide best in class experiences: Pillar #1: Customer experience must be measured by the customer journey. Gaining a 360 view of the customer.

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

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AI-powered customer experiences for business success

BirdEye

Real-time view of the customer experience Your customers can interact with you in various ways and for different reasons — setting up an appointment, making a payment, requesting customer support, or simply knowing your hours of operation. Their experience at each of those touchpoints may not necessarily be the same.

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. Customer service is employees at a company helping solve a customer’s need in some way, usually (but not always) around a problem or a question. Click here to download the book.

CEM 117
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Sean holds a Ph.D.

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5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". After all, there is no cash without customers and employees!

Strategy 163
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

The sales force becomes a key touchpoint in the customer experience for B2B. B2B companies are smart to want to know what their clients think of their sales process and how the expectations that their sales force established compared to their actual experience. TEXT ANALYTICS: N/A. SALES FORCE: Key touchpoint.

B2C 122