article thumbnail

Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

article thumbnail

A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

This is where stepping up to a text analysis software or a comprehensive customer experience platform becomes a big move for your business. That’s where text analysis, or text mining, comes into play. Text analysis software categorizes these into positive, negative, and neutral, picking up on language cues and common phrases.

Analysis 394
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis. In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis. However, this manual sentiment analysis has its limitations and challenges.

Analysis 208
article thumbnail

What Is Sentiment Analysis? Definition, Types, Importance, and More

InMoment XI

Given that most customer feedback is text-based (such as emails, social media posts, surveys, in-app feedback, SMS, live chat, etc.), This is where sentiment analysis comes into play. What Is Sentiment Analysis? How Does Sentiment Analysis Work? This can create real problems for your business.

Analysis 493
article thumbnail

Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

article thumbnail

What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

From qualitative to quantitative information, actively soliciting feedback to passively analyzing user behavior, text analysis to interviews, VoC data collection can run the gamut. Social Media : even if you aren’t listening, customers will be talking about you on social media and other websites.

Analysis 423
article thumbnail

20 Top Social Media Monitoring Tools

Brandwatch CX

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.