Forrester's Customer Insights

MARCH 10, 2020

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

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Gainsight

APRIL 21, 2022

That’s what the best product analytics will let you do. Unfortunately, many SaaS organizations focus on the wrong metrics or misleading product analytics—and their plans to improve the customer experience fly off course. What Are Product Analytics? 5 Product Analytics Tools Your Company Needs To Use.

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CloudCherry

AUGUST 21, 2018

In this article we want to help you go deeper and use path analysis to create a truly remarkable, next-level proactive customer experience. According to ThoughtCo , path analysis is “a statistical analysis used to evaluate causal models by examining the relationships between a dependent variable and two or more independent variables.”

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CustomerSuccessBox

JUNE 17, 2022

That can be done through product analytics. What is Product Analytics? Product analytics is the process of evaluating how your customers or users engage with your product. Product analytics enables you to track, visualize and evaluate real-time customer engagement and behavioral data. How does product analytics work?

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SurveySparrow

MARCH 29, 2021

By using market analysis tools, you will be able to get a lot of information about customers, competitors, industries, and so on. It is the process of collecting information in such a way that it will provide you with a deep understanding of your customer’s thinking, market trends, competitor analysis, customer buying patterns, etc. .

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Gainsight

MARCH 21, 2022

What you may not realize is that user analytics can lift that weight off of your shoulders and make it easy for you to deliver an excellent product experience. In this article, we dive into user analytics and show you how to use this powerful set of tools to ignite product growth. What is user analytics? Wondering how?

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NICE inContact

JUNE 30, 2016

Speech Analytics allows customer support organizations to analyze audio of customer interactions for mentions of keywords or phrases, call themes, as well as the sentiment and emotions of callers. agents and employees) to listen and score calls and conduct this type of analysis. In the past, organizations have relied on humans (i.e.,

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Thematic

OCTOBER 3, 2021

Introducing Chat Analytics Chat Analytics is now available for Thematic customers! Why Chat Analytics? Chat analytics makes it easy to identify the main reasons your customers are looking for support. Here’s how Chat Analytics works in detail 1. This helps you get to the root cause of bad experiences.

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NetBase

JULY 20, 2020

That number has undoubtedly risen, and every photo not included in your social analytics is an opportunity missed. series continues with the importance of image analytics, and options for brands to bring this technology into their data operations. Why Image Analytics, and Why Now ? The Foundation of Image Analysis.

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InMoment XI

DECEMBER 6, 2021

In our experience, businesses start the process by distinguishing which of two primary approaches to supporting a CFM platform work best for their business: 1) Full-service where the company that provides the platform manages all aspects of the technology (programming, analysis, change management, etc.,)

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Thematic

OCTOBER 1, 2018

Maybe you’ve used Text Analytics methods to analyze free-form textual feedback (verbatims)? What is text analytics? Text analytics is the process of extracting meaning out of text. How is text analytics used by companies? Some text analytics background…. So, it’s fair to say, I’m qualified to speak on this topic.

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NetBase

DECEMBER 19, 2018

Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you must. Influencer analytics on their own are informative, but it’s also important to view insights relative to your brand and industry, and that’s part of what’s great about the Influencer Monitoring Report.

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ProProfs Chat

FEBRUARY 23, 2018

What is Customer Analytics? Simply put, customer analytics is the process and technology that organizes and interprets gathered data to reflect the demographics, actions, and habits of your customers. Customer analytics helps take the guesswork out of running a business. Of course, individuals are unpredictable.

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NetBase

JULY 21, 2020

What better way to start off a new client project than with social analytics? And we have analytics pros from Tecnos, Room 214 and Rauxa, who have recently completed the NetBase Certification process , to help guide you along. Avoiding Preconceptions & Letting Social Analytics Tell the Story. And that is never advisable.

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NetBase

NOVEMBER 14, 2018

Here’s a social analytics checklist to get you ready for a bold, successful 2019. For this you need real-time social media analytics tools with sentiment analysis capabilities , and you should be in the habit of consulting them. Agencies like Moxie ( Chick-fil-A ) use real-time social data daily to plot the course of their day.

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Comm100

NOVEMBER 3, 2017

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start. Conclusion.

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Magellan Solutions

JUNE 8, 2021

AI Sentiment Analysis Provides Excellent Support In Outsource Customer Service Solutions. How AI Sentiment Analysis Improves Outsource Customer Service Solutions Delivery. AI sentiment analysis is useful for customer service outsourcing companies. This is possible through CRM systems and data analytics. Text analysis.

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Thematic

JANUARY 17, 2019

Use this post as a guide to lead the way to execute best practice survey analysis in 2019. What is survey analysis? Survey analysis refers to the process of analyzing your results from customer (and other) surveys. Data on its own means nothing without proper analysis. Why do you need to analyze survey data?

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Clarivate

FEBRUARY 28, 2024

This begs the question: What computational and analytical tools are available for mining and interpreting rare disease data, and how can companies bridge the gap between data generation and actionable insights? This subject is discussed in a forthcoming white paper from Clarivate.

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Lumoa

JANUARY 19, 2023

Your team must be skilled in market research and analysis, be the voice of your consumers, and be the driving force behind change and the elimination of pain points. For example: website optimization, content marketing, and digital analytics. Pro tip : If your customer journey is mostly digital (e.g., website, apps, etc.),

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NetBase

MAY 6, 2019

Can your social analytics tools keep up? Take advantage of tools like AI-supported analytics to understand the conversations your audience is having, and then get in there! This isn’t just because you want to avoid complaints going viral as other complainants chime in and fans the flames – though of course that’s worth avoiding.

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NetBase

MARCH 6, 2019

It might be obvious that competitive analysis should be part of brand operations, but what’s not always so obvious is what exactly that means – especially with regard to the social realm. Here are some guidelines to ensure your competitive analysis gets you immediate, actionable intel. It’s Not a Popularity Contest.

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Ascribe

MAY 6, 2024

As sociologist Anne Karpf writes in The Guardian , “So many organizations now want our feedback that if we acceded to them all, it would turn into a full-time job – unpaid, of course. … The hotel survey, of course, because it let guests tell them what they wanted to share about their visit in their own words. Three minutes, DONE.

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NetBase

APRIL 18, 2019

You can also find new audiences and connect by taking note of which brands are popping up as influential in your social analytics : There’s a big focus on children and Earth Day, as evidenced by brands like Peppa Pig , GoldieBlox , and The Powerpuff Girls in the Influencers widget above. These are your future customers, after all.

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C3Centricity

MAY 25, 2020

BigData #Analysis #Customer #CustomerUnderstanding Click To Tweet. And of course the latest covid-19 epidemic will hasten many others to unfortunately follow suit in the coming months. Of course big data has been big news for years, thanks to its 5Vs (volume, velocity, variety, variability, value). I admit, a lot has changed.

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NetBase

OCTOBER 8, 2018

Here are some insights to keep in mind as you apply sentiment analysis to the next commemorative day that matters to your brand. What else is noteworthy in our social analysis? Well, of course – because it’s never about what you sell as much as it is about the human side of your brand. There’s (Almost) Literally Nothing to Hate.

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NetBase

DECEMBER 16, 2019

Wasting budget on a social site that your target segment doesn’t frequent is tragic, and easily avoided by using social analytics to determine channel targeting! Understanding the sources your social analytics tool is retrieving data from is step one. Social Analytics Sources that Inform Channel Targeting.

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NetBase

SEPTEMBER 6, 2019

And you can get on Amazon’s level by understanding in real life (IRL) purchases with the help of sentiment analysis. Would Sentiment Analysis Have Predicted Amazon Go Stores? Today, businesses can upload structured and unstructured data sources for aggregated analysis in one easy-to-use platform. Yes, he really said that.

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NetBase

OCTOBER 19, 2018

Whether your goal is social engagement, increased sales, a better customer experience , or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Your analytics can start anywhere, really – with any topic that matters to your brand.

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SurveySparrow

MARCH 24, 2024

Of course, there is no universal set of tools that will help 100% of sales professionals become more productive — too much depends on the exact business specifics. They range from CRMs and lead generation to analytics and AI helpers. However, it is impossible to accelerate anything without proper analytics.

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NetBase

JULY 1, 2019

Here’s how to use Twitter Analytics to drive inspiration, brand health, and more! When you’re looking for a jumping off point, it’s easy to get started on Twitter by looking at Events in their built-in analytics. Use AI Analytics to Go Further. This is where Next Generation AI Analytics solutions come in.

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NetBase

FEBRUARY 25, 2019

The purpose of a solid competitive analysis should be obtaining an overview of your space and exploring what competitors are doing so you can learn from them. It’s not that News mentions aren’t good for your brand too, of course, but authentic consumer interactions around your product or service are the true game changers.

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Clarabridge

NOVEMBER 9, 2016

To truly unlock the potential of a customer journey map, you need to understand the role of journey analytics. That’s where journey analytics comes in. Journey analytics lets you understand exactly what the customer thinks and feels at each step of the journey. First, of course, you need to help that individual.

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NetBase

JUNE 12, 2019

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. Twitter’s built-in analytics give you the overview of your audience on that channel by tracking metrics like: Tweets (plus Top Tweets, Tweets and Replies, Promoted, Impressions, Engagements, and Engagement Rate).

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NetBase

JANUARY 22, 2019

Although it offers incredibly cool insight in its own right, predictive marketing analytics have changed the social listening game. It’s the culmination of sentiment analysis perfected over time, and we’ve only just begun to unlock the potential it offers. With analytics you can. Oh, The Possibilities. There, we’ve said it.

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BlueOcean

AUGUST 9, 2021

Contact Center Data Analytics. 84% of contact centers around the globe already have some capability in data analytics as it relates to the customer experience, particularly in the realm of data collection. Other areas of customer experience data analytics are likely to continue growing in use and popularity in many contact centers.

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Helpt

FEBRUARY 14, 2024

Thos methodology illustrates a move away from intuition-based decisions towards those that rely on hard, analytic data. Data Analytics: The Key to Unlocking Big Data's Potential Before we dive into the realm of Data-Driven Decision Making, it's essential to understand the role of data analytics. Albert Einstein (probably?)

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