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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them. This type of analysis is called “driver analysis.” A Visual of InMoment Driver Analysis.

Analysis 493
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Part 2: Mastering Omnichannel Data Analysis

CX University

By leveraging best practices in omnichannel data analysis, organizations can gain valuable insights into the impact of their marketing efforts across various touchpoints, leading to more informed decision-making and optimized strategies.

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How to Identify Critical Touchpoints in the Buying Journey

Feedbackly

The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a major role in the quality of the overall customer experience. But, some touchpoints are more influential and pivotal than others. Here’s how to identify them!

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Why You Need To Measure Journeys—Not Just Touchpoints

Kerry Bodine

One of the most exciting developments of the past few years is the recognition, in the words of McKinsey , that “end-to-end customer journeys, not individual touchpoints, are the unit to measure when setting priorities for your customer-experience investments.”. Ergo, journeys are better predictors of the outcomes you care about.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights. Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints.

Analytics 488
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Customer Sentiment Analysis: Definition, Benefits and Best Practices

SurveySparrow

Customer sentiment analysis lets you hear what’s really being said between the lines. I have mentioned some of the best practices you must follow while conducting sentiment analysis. (Oh, So… What is Customer Sentiment Analysis? How Does Sentiment Analysis Work? With this, you get nuanced analysis!