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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition. Retention is a smart investment for your budget that can cement your customer loyalty and boost their lifetime value. But now comes the big question: What does it take for customer experience teams to build loyalty and retention?

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Reinventing airline loyalty with LoyaltyPlus FrequentFlyer

LoyaltyPlus

The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when compared to 2019 figures. Fortunately, operations have resumed with airlines looking for more creative ways of re-engaging with customers.

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New Data About Airlines Competing on Customer Experience

Blake Morgan

Between cancellations, inflation, and the lingering impact of the pandemic, it’s been a rough year for the airline industry. The airline industry has faced a rocky road in the last few years. What sets the airlines apart is their commitment to customers and ability to deliver consistent, frictionless experiences.

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Reinventing airline cargo loyalty with LoyaltyPlus Frequent Freighter

LoyaltyPlus

The saving grace for airlines has been the growth of cargo. Putting this in perspective, cargo typically constituted 10% of the airline business before the pandemic. It should therefore come as no surprise that the familiar concept of airlines rewarding agents or freight forwarders has gathered renewed momentum.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Who Owns Your CX Program? (Hint: It’s Everyone)

InMoment XI

I often talk about customer experience lying at the intersection of communications, operations, technology, and employees. As Jan Carlzon, former CEO of Scandinavian airline SAS, once said, “If you’re not serving the customer, your job is to be serving someone who is.”. The organization component here is key.

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Actions MUST speak louder than Words: United Airlines eat humble pie!

ijgolding

One of the stories featured in the article was about United Airlines and their much publicised PR disaster caused by the practice of overbooking flights. Oscar Munoz, Chief Executive Officer, United Airlines, speaks during the 2017 Aviation Summit hosted by the U.S. United Airlines. Chamber Of Commerce in Washington, D.C.,

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