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3 Business Advantages of Using Location Data to Improve Digital Advertising

Gravy Analytics

Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services. 3 Ways Location Data Improves Digital Advertising. 3 Ways Location Data Improves Digital Advertising. Here are the top three that we’ve seen work across industries and ads.

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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Paid digital advertising Tapping into paid digital advertising can be a game-changer for your marketing strategy.

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What is Location Intelligence? (And How Can Businesses Use It?)

Gravy Analytics

That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data. Recently visited commercial locations such as stores, restaurants, or entertainment venues. Audience Targeting for Advertising.

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10 Reasons Why You Should Use Video Ads to 10 X Your Customer Service

CSM Magazine

Videos can also be entertaining. Video ads are also a great way to entertain your customers. Similarly, if you are announcing a partial sale at a large retail store, a video can explain the products that are being offered on discount. They boost sales. Video ads are better at personalizing the shopping experience.

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5 Female CX and Technology Pioneers to Follow in 2021

Oracle

Her recent and forthcoming research raises important questions, from how ad disclosures impact digital advertising effectiveness to how regulator ratings shape consumer perceptions. She’s been recognized as a key customer experience and marketing expert within the entertainment world.

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10 massive business trends that will shape 2017 and beyond

Alida

How smart brands measure customer intelligence ROI. Meeting the youth demand: Time Warner sale and the future of media. Digital advertising spending finally overtakes TV spend. The TV advertising industry saw a healthy rebound in 2016 , but don’t expect that to continue. RELATED RESOURCES. What is customer intelligence?

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

MySpace may have slipped from the online ad world’s general consciousness, but it is actually doing fairly well, especially among young audiences of 17 to 25-year-olds, particularly music and entertainment fans” said Tim Vanderhook, chief executive of Viant Inc., Specific Media’s parent company.

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