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6 Tips for Hosting a Corporate Event That Resonates in Your Industry

CSM Magazine

To host an event that not only stands out but also resonates within your industry requires careful planning, innovation, and attention to detail. This evaluation is crucial for continuous improvement and helps in demonstrating the ROI to stakeholders. Promote your event through social media, email campaigns, and digital advertisements.

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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Paid digital advertising Tapping into paid digital advertising can be a game-changer for your marketing strategy.

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5 Female CX and Technology Pioneers to Follow in 2021

Oracle

Female innovators in CX technology have shaped the field since the earliest days and continue to create change and exciting new experiences, technology, and ideas. One of the most innovative voices in CX research today is Dr. Tami Kim, an assistant professor of marketing at the Darden School of Business.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

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10 massive business trends that will shape 2017 and beyond

Alida

How smart brands measure customer intelligence ROI. Impressive innovations in offline retailing. After spending years building their e-commerce presence, many retailers are now focusing on innovations in their brick-and-mortar stores. Digital advertising spending finally overtakes TV spend. RELATED RESOURCES.

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What it’s like to attend the Medallia Experience conference

Thematic

This year Medallia announced a self-service agile market research suite and 4 innovations in Generative AI. After a few short product demos, Kristin Bell entertained us in a light-hearted interview. Chrissy Hura from Scientific Games did a great job explaining how her team links issues in digital experience to ROI.

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18 inspiring brand collaborations: Real-life success stories

BirdEye

A brand collab also lets you tap into a whole new level of audience reach and frequency that you normally wouldn’t have access to or would cost a small fortune to advertise to traditionally. Remember that ROI doesn’t always need to directly translate into sales. This will help you amplify your reach while lowering your marketing spend.

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