QuestionPro Audience

JULY 21, 2022

Companies are beginning to realize the importance of leveraging the social behaviors of their customers. A recent study indicated that 74% of organizations employ some Insight Community to gather actionable insights from their target audience. Build customer relationships . Their recommendations for new products or services.

Data 195

Data How To Advertising Study 195

Influitive

FEBRUARY 22, 2018

Today’s customers don’t trust ads. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted.

Study 101

Study Brands Marketing Advertising 101

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

CX University

MAY 16, 2023

In today’s global business environment, customer experience (CX) is one of the most important factors that determine the success or failure of a company. A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect.

Employee Engagement 98

Employee Engagement Engagement Customer Experience Advertising 98

Michelli Experience

MAY 1, 2018

Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., The report seems to point out that the customer baseline is distrust — and brands have to work from there to gain it back.

Social Media 185

Social Media Customer Experience Advertising Multi-Channel 185

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

It’s easy to think that if we’re neglectful toward our customers, it must be through some negative action. But the most common type of customer neglect we see is simply the lack of attention paid to putting the customer first. Customer experience, by its very definition, is happening whether you are intentional or not.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

CSM Magazine

JANUARY 31, 2022

A study revealed that consumers prefer eco-friendly packaging. Studies show that people have already become more aware of how sustainable their purchases are. Being a sustainable organisation and marketing it can give your business a competitive edge by attracting those eco-conscious customers. Cut energy use.

Consumers 52

Consumers How To Advertising Social Media 52

Oracle

FEBRUARY 4, 2021

It’s how consumers will show up to watch the big game and what they’re doing to prepare that’s pivoting because of the pandemic. Consumers are still planning on celebrating. A Shopkick survey of 14,000 consumers found that 86% planned to watch the game at home this year. Consumers will dress comfortably.

Consumers 40

Consumers Advertising Healthcare Survey 40

Hallmark Business Connections

JUNE 2, 2021

In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts. And statistics from a 2019 Porter Novelli/Cone Purpose Biometrics Study suggest that about 8 in 10 consumers will put their loyalty toward purposeful brands.

Advertising 52

Advertising Marketing Brands Connections 52

Customer Bliss

NOVEMBER 29, 2021

To support those conversations, the Choosing Wisely® Initiative of the American Board of Internal Medicine Foundation in partnership with Consumer Reports was established. Whether you’re an old brand or a new one, there is so much we can improve when truly put the customer at the center of our decision-making. Click To Tweet.

Healthcare 139

Healthcare How To Advertising Banking 139

Maru Group

DECEMBER 2, 2020

A study by Mastercard found contactless transactions grew 3x as fast as non-contactless transactions in the grocery and drugstore categories between February and March 2020. While contactless payments are on the rise, there remains a significant proportion of consumers who have not adopted fully to this form of payment.

Consumers 52

Consumers Banking Study Advertising 52

Grupo Noa

DECEMBER 15, 2017

The direct-response advertising from lead capture is essential these days. Whenever a company wishes to advertise its particular product or services, then the primary target of a similar campaign is to reach out to a maximum number of target audiences. According to a recent study by Harris Poll, 77% of the current customers are youths.

Advertising 40

Advertising Call Center Omni-Channel B2B 40

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing B2C Social Media Multi-Channel 98

SurveySparrow

MARCH 19, 2024

About 68% of customers prefer watching video content to reading articles, and 83% of marketers say videos help with lead generation. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media. Customers buy the “why.” Google also prioritizes video content.

Video 95

Video Strategy Marketing Social Media 95

Upwave

NOVEMBER 8, 2018

Survata Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content. In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Survata today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing consumer-device market.

Study 20

Study Consumers Advertising Measurement 20

ShepHyken

AUGUST 31, 2023

They write about how improving customer journeys increases business growth. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

Customer Journeys 128

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 128

SmartMessage Blog

JUNE 20, 2023

Studies carried out to better know and understand consumers are also in the center of attention of marketing. Neuromarketing is a technique that creates marketing strategies in order to understand and influence consumers’ purchasing decisions by using the branches of science and psychology that examine the human brain.

Meeting 52

Meeting Marketing Advertising Analysis 52

Experience Matters

SEPTEMBER 13, 2014

In one of our recent benchmark studies, we asked consumers what professional sports, if any, they like to watch on TV. For now, I decided to look at which companies have customers who are the most and the least interested in the NFL. Which organizations would reach the lowest percentage of their customers with NFL TV ads?

Sports 228

Sports Advertising Study Consumers 228

Gainsight

JANUARY 18, 2024

Focus on customer experience. It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! Organizations have turned to customer experience to stand out.

Touchpoint 52

Touchpoint Advertising Study Customer Journeys 52

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. That is if you put your NPS® to work.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Retently

AUGUST 29, 2022

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

BirdEye

DECEMBER 28, 2023

This blog covers everything you need about geofencing marketing and how to tap into local customers and establish your authority. It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence.

Marketing 58

Marketing Advertising Social Media Tips 58

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. Pro tip: Leverage Birdeye’s business Listing management platform to show up where your customers search 3. How can interior designing businesses implement this SEO strategy?

Marketing 110

Marketing Social Media Advertising Tips 110

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

Kristina Evey

JUNE 12, 2018

Show Notes… Exactly What the Customer Experience IS and Isn’t. Customer Service / Front Line staff skills only – Only customer-facing staff have to concern themselves with CEX because Leadership doesn’t need to be involved. – Considering the Customer Perspective and Impact FIRST.

Customer Experience 120

Customer Experience Leadership Advertising Customers 120

Oracle

DECEMBER 20, 2018

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. Here are three ways consumers across generations are taking on their holiday shopping lists this year. Hey, Alexa? Gen Z shops though voice search.

Consumers 74

Consumers Apparel Sports Retail 74

BirdEye

NOVEMBER 12, 2021

Amidst the complex world of digital marketing, it can be easy to forget the old tried-and-true way of getting new customers: word-of-mouth. The fact is, referral marketing remains one of the most effective customer acquisition tactics. That’s because 93% of consumers trust referrals over any other form of advertising. .

How To 98

How To Net Promoter Score Social Media Advertising 98

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Boosting customer satisfaction with Alliant Energy.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Avaya

OCTOBER 25, 2018

Dale’s primary focus is developing innovative solutions for companies in consumer packaged goods, food and beverage, retail, hospitality, consumer goods, OTC and other industries. He has significant experience helping clients develop customized consumer solutions specifically designed to meet their business needs.

Omni-Channel 47

Omni-Channel Consumers Self Service Brands 47

CSM Magazine

JUNE 17, 2021

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. The study also reveals that the customers having positive emotions for certain brands are more likely to be loyal. Keep on reading to know more. Create Memes.

CRM 98

CRM Social Media Rewards Programs Advertising 98

Who's Your Gladys?

NOVEMBER 4, 2014

According to a Nielsen Study conducted in 2012, ninety-two percent of consumers around the world say they trust earned media, meaning word-of-mouth and recommendations from their friends and family, above any other form of advertising. customer service article Delta Airlines Earned Media service excellence'

Airlines 168

Airlines Social Media Advertising Study 168

Maru Group

AUGUST 31, 2022

Interest is driven by younger consumers. Clearly, sports betting is already a key consideration for entertainment spending among young consumers. For advertisers, there is a potential upside to this. Based on the results gathered in our study, expect to see lots of bets and parlays placed on the outcomes of these fixtures.

Sports 72

Sports Entertainment Advertising Study 72

BirdEye

NOVEMBER 15, 2023

Online reviews have the power to transform customer perceptions on a massive scale. The more robust your profile, the more it builds familiarity and trust for prospective customers finding you on Google. Once your profile is ready, encourage your customers to leave reviews there. → Read the full case study here.

Retail 110

Retail Brands Consumers Case Study 110

ReviewTrackers

SEPTEMBER 1, 2020

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. Consumers often check Yelp. According to the 2018 Online Reviews Survey by ReviewTrackers, approximately 45 percent of consumers say they are likely to check reviews on Yelp before visiting a business.

Advertising 81

Advertising Automotive Study Entertainment 81

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions.

Brands 52

Brands Banking Advertising Loyalty 52

ProProfs Chat

FEBRUARY 1, 2019

How do you figure out what your customer wants? Social media has quickly grown up to become the best tool to gain a clearer picture of what consumers want. Once you see the benefits of social media and create a plan of action, customer surveys become more effective and insightful. Learn the Lingo of Your Customers.

Social Media 56

Social Media Survey Consumers Trends 56